Patient Marketing Manager

Recor Medical; Palo Alto (CA); On-site; USD 121,333 - 148,333; Full time

Job summary

An established industry player is seeking a Patient Marketing Manager to spearhead innovative marketing strategies aimed at enhancing patient engagement. This role focuses on developing and executing a comprehensive omnichannel marketing plan to raise awareness about a groundbreaking therapy. The ideal candidate will possess extensive experience in patient-centric marketing within the healthcare sector and demonstrate strong collaborative skills to work effectively with cross-functional teams. Join this dynamic environment where your contributions will directly impact patient education and engagement, driving meaningful change in the lives of patients. If you're passionate about making a difference in healthcare, this opportunity is for you.

Qualifications

• 5+ years in patient-centric marketing in life sciences or healthcare.
• Strong program management and execution skills required.

Responsibilities

• Lead patient-centric marketing strategy to drive engagement.
• Develop patient education programs and support materials.
• Collaborate with cross-functional teams for marketing initiatives.

Skills

Patient Engagement

Marketing Strategy

Digital Marketing

Program Management

Interpersonal Skills

Problem-Solving Skills

Communication Skills

Education

Bachelor's Degree

MBA or Equivalent Advanced Degree

Job description

This range is provided by Recor Medical. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$121,333.00/yr - $148,333.00/yr

Additional compensation types

Annual Bonus

Position Summary

The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical. Goal is to engage patients through marketing initiatives to drive awareness and interest of the uRDN therapy. This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory. This role reports to the Director of Marketing.

Responsibilities and Duties:

• Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels.
• Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in treatment of hypertension.
• Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals.
• Build patient engagement programs including live or digital events and communities.
• Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities.
• Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns.
• Conduct market research to maintain thorough understanding of patient needs and preferences and leverage insight to inform marketing plan.
• Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives.

Requirements:

• Bachelor’s degree required; MBA or equivalent advanced degree preferred.
• Previous marketing experience required.
• 5+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management and digital marketing experience.
• Proficient in marketing fundamentals.
• Enjoy interaction with patients and believe in patient engagement to further Recor’s mission.
• Excellent program management and execution skills.
• Ability to work with cross-functional team collaboratively.
• Ability to manage and lead various external stakeholders, including agencies and production vendors.
• Self-motivated and proactive with a positive attitude.
• Strong interpersonal and problem-solving skills.
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Expect to travel up to 20% of the time.

Salary Range: $121,333 - $148,333 (Annual Base Salary) + Annual Bonus + Incentive Plan

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Medical Equipment Manufacturing