RM Sr. Marketing Communications Manager

Otsuka Pharmaceutical Co., Ltd; Palo Alto (CA); On-site; USD 177,000 - 195,000; Full time

Job summary

Recor Medical is reshaping hypertension treatment with the Paradise uRDN System. We seek a senior content marketer to lead cross-channel strategy, create compelling content, and manage end-to-end campaigns that align with business and brand goals.

You will collaborate with marketing, design, and vendors to deliver on-brand materials, measure performance, and continuously improve audience engagement. Fluency in English and a strong background in medical devices are essential.

Qualifications

• Bachelor's degree required.
• 7+ years of experience in marketing or marketing communications in medical devices or similar industry.
• 5+ years of experience developing multi-channel marketing communications content, including copywriting, editing, and art/design direction.
• 5+ years of vendor selection and management experience.
• 5+ years of budget forecasting and management experience.
• Excellent attention to detail.
• Exemplary written and verbal communication skills.
• Excellent analytical and project management skills.
• Self-starter driven to execute and continually improve.
• Strong intellectual curiosity and desire to learn best practices.
• Ability to operate in a dynamic business environment.
• Ability to build collaborative and supportive cross-functional relationships.
• Fluent in English.
• Nice to haves: hands-on graphic design experience, proficiency in the latest Adobe Creative Cloud programs, downstream marketing experience, interventional cardiology field knowledge, direct-to-patient marketing communications experience.

Responsibilities

• Content Strategy and Development: Develop and execute integrated content strategies across channels (Web, email, social media, print, experiential) and audiences to support business, brand, and marketing objectives.
• Lead the creation of compelling content as an individual contributor and with vendors for target customer segments.
• Build and manage comprehensive campaigns from concept to deployment and performance measurement.
• Champion the implementation of new tools, methods, and best practices to reach and engage audiences.
• Creative Direction (visual, verbal, and experiential): Develop marketing materials from concept to production in collaboration with the Marketing team.
• Provide subject matter expertise, consulting on design, brand, and copywriting.
• Select and manage relationships with vendors to deliver creative that is on strategy, on brand, on time, and on budget.
• Analysis, Insights, and Measurement: Synthesize and distill insights from qualitative and quantitative research to develop or refine customer segments, journeys, personas, etc.
• Apply insights to develop and refine audience-centric content strategies and tactics.
• Measure and assess performance of content and campaign strategies and apply learnings for continuous improvement.
• Budget Management: Forecast annual budget requirements and manage allocations aligned with plans.
• Oversee vendor contracting and related purchase orders.

Skills

Content strategy

Marketing communications

Copywriting

Art/design direction

Vendor management

Budget forecasting

English fluency

Education

Bachelor's degree

Tools

Adobe Creative Cloud

Job description

At Recor Medical, we are pioneering ultrasound renal denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.

Responsibilities and Duties

• Content Strategy and Development
  • Develop and execute integrated content strategies across channels (Web, email, social media, print, experiential) and audiences to support business, brand, and marketing objectives.
  • Lead the creation of compelling content as an individual contributor and with vendors for target customer segments.
  • Build and manage comprehensive campaigns from concept to deployment and performance measurement.
  • Champion the implementation of new tools, methods, and best practices to reach and engage audiences.
• Creative Direction (visual, verbal, and experiential)
  • Develop marketing materials from concept to production in collaboration with the Marketing team.
  • Provide subject matter expertise, consulting on design, brand, and copywriting.
  • Select and manage relationships with vendors to deliver creative that is on strategy, on brand, on time, and on budget.
• Analysis, Insights, and Measurement
  • Synthesize and distill insights from qualitative and quantitative research to develop or refine customer segments, journeys, personas, etc.
  • Apply insights to develop and refine audience-centric content strategies and tactics.
  • Measure and assess performance of content and campaign strategies and apply learnings for continuous improvement.
• Budget Management
  • Forecast annual budget requirements and manage allocations aligned with plans.
  • Oversee vendor contracting and related purchase orders.

Qualifications

• Bachelor's degree required.
• 7+ years of experience in marketing or marketing communications in medical devices or similar industry.
• 5+ years of experience developing multi-channel marketing communications content, including copywriting, editing, and art/design direction.
• 5+ years of vendor selection and management experience.
• 5+ years of budget forecasting and management experience.
• Excellent attention to detail.
• Exemplary written and verbal communication skills.
• Excellent analytical and project management skills.
• Self-starter driven to execute and continually improve.
• Strong intellectual curiosity and desire to learn best practices.
• Ability to operate in a dynamic business environment.
• Ability to build collaborative and supportive cross-functional relationships.
• Fluent in English.
• Nice to haves: hands-on graphic design experience, proficiency in the latest Adobe Creative Cloud programs, downstream marketing experience, interventional cardiology field knowledge, direct-to-patient marketing communications experience.

Salary

Salary Range: $176,784 - $195,000 (Annual Base Salary). The starting base pay will be determined based on job-related skills, experience, qualifications, work location and market conditions. The base pay range may be modified based on market conditions.

Equal Employment Opportunity

At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal-opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.