Patient Engagement Marketing Manager

FlyteHealth; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

A leading healthcare company is seeking a Mid-Senior level Marketing professional to lead patient engagement and develop strategies that enhance product adoption and retention. The role involves creating marketing campaigns, analyzing effectiveness, and collaborating with various teams to drive engagement. This position offers a remote-first culture and various employee benefits.

Benefits

Equity Shares

401(k)

Discretionary PTO

Parental leave

Internet stipend for remote work

Paid holidays

Qualifications

• 5-7 years of experience, including at least 3 years in digital marketing.
• Experience in healthcare, employer benefits/wellness, or payer relationships.

Responsibilities

• Lead patient engagement and develop impactful marketing campaigns.
• Partner with Customer Success to execute marketing programs that drive engagement.

Skills

Digital Marketing

Marketing Analytics

Education

Bachelor's or Master's in Marketing

Tools

HubSpot

Marketo

Braze

Klaviyo

Job description

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Direct message the job poster from FlyteHealth

FlyteHealth is revolutionizing the way individuals manage obesity by combining clinical excellence with innovative digital health solutions. We partner with payers, PBMs, and consultants to provide a comprehensive weight management solution that integrates lifestyle modifications with clinical interventions, including GLP-1 and non-GLP-1 treatments. Our mission is to maximize employee health benefits while delivering measurable health outcomes.

The Role:

Lead patient engagement, with a primary focus on nurturing and growing accounts. Responsible for creating strategies that guide patients from awareness to conversion; this includes developing impactful marketing campaigns, executing initiatives, and tracking KPIs across our Growth team.

Additionally, you will drive patient-facing marketing initiatives with strategic accounts, including increasing brand awareness, growing account registration, and encouraging first-time use of our products and services. This role suits someone who thrives in a fast-paced, collaborative, performance-driven environment.

You’ll be responsible for understanding the target audience, analyzing campaign effectiveness, and developing strategic marketing communication plans in collaboration with the Growth, Product, and Operations teams. You will present campaign ideas, lead creative development, and report on campaign performance.

Responsibilities:

• Partner with the Customer Success team to plan and execute marketing programs that drive engagement
• Measure, track, and report on patient enrollment and engagement activities, adjusting strategies as needed
• Segment client employee populations to promote initial adoption and ongoing engagement
• Gather insights from patient users to inform product and communication development
• Create compelling presentations of creative concepts for internal and external stakeholders
• Share campaign performance metrics with internal teams and external clients
• Use patient profiles, cohorts, and brand personas to derive insights and actionable recommendations

Qualifications:

• Marketing degree (Bachelor's or Master’s) preferred but not required
• 5-7 years of experience, including at least 3 years in digital marketing
• Experience in healthcare, employer benefits/wellness, or payer relationships is required
• Medicare/Medicaid experience is a plus
• Proven success managing product adoption, engagement, and retention programs in a B2B2C setting
• Skilled in leveraging multiple channels for marketing campaigns
• Strong understanding of marketing analytics
• Experience with platforms such as Iterable, HubSpot, Marketo, Braze, Klaviyo, Customer.io, or similar is highly preferred.

Why FlyteHealth?

• Equity Shares
• 401(k)
• Discretionary PTO
• Parental leave
• Remote-first company culture
• Internet stipend for remote work
• Paid holidays

FlyteHealth values diversity and is committed to equal opportunity for all persons regardless of race, religion, color, creed, marital status, age, national origin, physical disability, medical condition, sexual orientation, or gender identity.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Healthcare Provider, and Information Technology

Industries

• Hospitals and Healthcare, Wellness and Fitness, Advertising Services