Partnerships Manager

Walkupstudio; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Retirement Plan

Vacation Policy

Flexible Working

Learning & Development

Job summary

Walkupstudio is seeking a Senior Partnerships Manager to lead creator-driven brand marketing initiatives from concept to execution. You will shape the creator strategy for key brands and guide a team of Creator Marketing Managers, overseeing campaigns, sourcing talent, and supporting senior leadership in client relationships.

You will drive end-to-end campaigns across multiple platforms, stay ahead of creator trends, and deliver measurable impact through data-informed insights and performance

Qualifications

• 5–7+ years of experience in brand marketing, influencer/creator strategy, or related fields.
• Proven experience managing teams and leading multi-platform creator/influencer campaigns.
• Strong understanding of social platforms (TikTok, Instagram, YouTube) and the creator landscape.
• Excellent communication and presentation skills, both client-facing and internal.
• A collaborative leader with strong project management abilities and attention to detail.

Responsibilities

• Lead Creator Strategy: Develop and execute creator marketing strategies that align with brand goals.
• Team Management: Direct and mentor Partnerships Coordinator, ensuring effective campaign development and growth.
• Campaign Oversight: Own end-to-end process for creator campaigns—from briefing to launch.
• Talent Sourcing & Partnerships: Identify, vet, and engage with creators and influencers.
• Client Relationship Support: Partner with Head of Brand on client relationships, planning, and reviews.
• Cross-Functional Collaboration: Work with Creative, Strategy, Media, and Insights teams.
• Trendspotting: Stay on top of creator trends to evolve approach.
• Creator Analytics & Performance Insights: Use data to monitor performance and craft insights.

Skills

Brand marketing

Influencer strategy

Team leadership

Social platforms

Project management

Job description

Job Title: Senior Partnerships Manager
Location: Onsite Mon-Thur
Reports to: Head of Brand

About the Role

We’re seeking a strategic and creativePartnerships Manager to lead creator-driven brand marketing initiatives from concept through execution. In this role, you’ll shape and manage the creator strategy for key brands, ensuring campaigns are not only innovative but also deliver measurable impact. You’ll guide a team of Creator Marketing Managers, oversee campaign launches, source talent, and support senior leadership in client relationship management.

Key Responsibilities

• Lead Creator Strategy: Develop and execute creator marketing strategies that align with brand goals, working cross-functionally with internal and external stakeholders.
• Team Management: Direct and mentor Partnerships Coordinator, ensuring effective campaign development, timely execution, and team growth.
• Campaign Oversight: Own the end-to-end process for creator campaigns—from briefing to launch—maintaining brand integrity and performance metrics.
• Talent Sourcing & Partnerships: Identify, vet, and engage with creators and influencers that align with brand values and campaign objectives.
• Client Relationship Support: Partner closely with the Head of Brand to maintain strong client relationships, contributing to strategic planning, presentations, and performance reviews.
• Cross-Functional Collaboration: Work with Creative, Strategy, Media, and Insights teams to ensure campaigns are integrated and data-informed.
• Trendspotting: Stay on top of cultural, platform, and creator trends to continuously evolve our approach and keep clients ahead of the curve.
• Creator Analytics & Performance Insights: Leverage real-time analytics and creator data to monitor campaign performance, optimize strategies, and craft actionable insights and success narratives that inform future programming and audience development efforts.

Qualifications

• 5–7+ years of experience in brand marketing, influencer/creator strategy, or related fields.
• Proven experience managing teams and leading multi-platform creator/influencer campaigns.
• Strong understanding of social platforms (TikTok, Instagram, YouTube, etc.) and the creator landscape.
• Excellent communication and presentation skills, both client-facing and internal.
• A collaborative leader with strong project management abilities and attention to detail.

Bonus Points

• Experience at a creative, influencer, or brand marketing agency.
• A strong network of creator contacts across verticals.
• Familiarity with talent management and creator contract negotiations.

Benefits:

• Competitive salary and performance bonuses.
• Health, dental, and vision insurance.
• Retirement plan options.
• Generous vacation policy and flexible working arrangements.
• Continuous learning and development opportunities.