Partner Marketing Lead: Growth & ABM Architect

Rentspree-; Seattle (WA); Hybrid; USD 220,000 - 250,000; Full time

Benefits offered by this job

Equity

Health insurance

Flexible vacation

Job summary

RentSpree in Seattle is seeking a Partner Marketing Lead to build and own the partner co-marketing program from scratch. You’ll report to the SVP of Growth & Marketing and collaborate with sales, success, and product marketing to scale joint initiatives with MLSs, brokerages, and associations.

This role emphasizes ABM, tiered partner programs, data-driven experimentation, and an advisory board. Hybrid in Seattle with in-office days, travel for events, and a strong compensation package including

Qualifications

• 10+ years in partner, channel, or account-based marketing — B2B2C, platform, franchise, association, or ecosystem models are ideal.
• You’ve built a program, not just run one. Tiering, MDF or co-op economics, budget allocation across partners, and the discipline to say no to a partner ask.
• Executive presence with partners. Credible in a room with an MLS CEO, an association executive director, or a brokerage owner. Leadership partners are inspired by you.
• Commercial instincts. You’ve been close enough to contracts to know what to ask for and when, and you work well with Sales and Legal rather than around them.
• Experience running ABM against a defined, high-value account list, and a track record of turning partner channels into measurable pipeline and adoption.
• Deep knowledge of growth metrics (AARRR, LTV/CAC, funnel optimization) and comfort turning a wealth of (incomplete) data into clear action.
• Hands-on use of AI tools and agentic workflows to scale research, personalization, and operations.

Responsibilities

• Build the partner co-marketing program from scratch — tiered packages tied to partner revenue and opportunity, each with committed RentSpree dollars and specific joint activity on both sides.
• Reimagine and negotiate marketing terms into partner agreements — member-level data, channel access, reporting rights, and a standardized data intake completed before signing for new and renegotiated agreements.
• Own new partner acquisition and partner ABM — an account-based motion into MLSs, brokerages, proptech platforms and apartment associations that makes us the referenced choice before a rep dials.
• Break open the association channel — apartment associations, state and regional REIAs, and specialty networks are all targets of our Biz Dev team.
• Stand up a partner advisory board — a small group of engaged partners meeting quarterly to pressure-test the roadmap, plus a standing source of case studies, testimonials and reference calls.
• Give partners marketing they’ll actually use — done-for-you social kits, member spotlight video, co-branded assets, in-office physical presence.
• Leverage AI and agentic workflows to scale partner research, ABM personalization, content production, and reporting across hundreds of accounts you can’t touch one at a time.

Skills

Partner marketing

Program building

Executive presence

Commercial instincts

ABM experience

Growth metrics

AI tools

Job description

RentSpree in Seattle is seeking a Partner Marketing Lead to build and own the partner co-marketing program from scratch. You’ll report to the SVP of Growth & Marketing and collaborate with sales, success, and product marketing to scale joint initiatives with MLSs, brokerages, and associations.

This role emphasizes ABM, tiered partner programs, data-driven experimentation, and an advisory board. Hybrid in Seattle with in-office days, travel for events, and a strong compensation package including