Partner Marketing Campaigns & Events Lead

Relativity; Tennessee; Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner marketing campaigns, programs, and events that strengthen partner engagement and growth.

You will collaborate across teams to create meaningful partner experiences through field marketing, industry events, digital campaigns, and compelling content, while tracking performance and reporting insights to improve future programs.

Qualifications

• Experience in B2B marketing, preferably tech, legal, or SaaS.
• Experience in partner/ecosystem marketing environments.
• Experience supporting conferences, trade shows, customer events, sponsorships, or field marketing.

Responsibilities

• Execute partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment, partner engagement, communications, event logistics, and post-event follow-up.
• Coordinate partner marketing content and communications opportunities, including social media promotion, partner announcements, PR activities, and partner-related web content updates.
• Track and report on campaign and program performance, providing observations, insights and recommendations to improve future initiatives.
• Create monthly and quarterly reports providing visibility into campaign, program, and event performance.

Skills

Channels Marketing

Content Marketing

Digital Marketing

Event Marketing

Lead Generation

Marketing Strategies

Partner Marketing

Public Relations

Relationship Management

Sales Enablement

Tools

Salesforce

Marketing Automation

Webinar Platforms

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner marketing campaigns, programs, and events that strengthen partner engagement and growth.

You will collaborate across teams to create meaningful partner experiences through field marketing, industry events, digital campaigns, and compelling content, while tracking performance and reporting insights to improve future programs.