Partner Demand Specialist

Core BTS, Inc.; United States; On-site; USD 85,000 - 110,000; Full time

Job summary

NRI North America is seeking a Partner Demand Specialist to drive demand generation in collaboration with strategic partners across the US and Canada. You will work with Partner Marketing, Sales, Product, and Marketing Operations to execute integrated campaigns and translate insights into compelling narratives.

You will manage outbound campaigns, optimize funnel performance, and help accelerate deals through vendor programs, co-op funds, and events, while ensuring brand alignment and pipeline

Qualifications

• Bachelor's degree in marketing, business, or communications.
• 3–5 years in demand generation or partner/channel marketing.
• Experience collaborating with Sales, Product, and Marketing.
• Strong analytical skills to optimize campaigns.
• Excellent project management and communication.
• Ability to review campaign creative and messaging for brand alignment.
• Experience planning events, webinars, or trade shows.
• Comfort with changing priorities and new technologies.
• Familiarity with Cisco and Microsoft technologies.

Responsibilities

• Collaborate with sales and partner marketing to refine messaging and improve lead quality.
• Coordinate with partner channel teams to generate warm leads and competitive advantage.
• Align with vendor channel managers on targets, funding, training, and programs.
• Support go-to-market by leveraging vendor incentives and co-op funds.
• Prioritize quality over quantity to drive meaningful pipeline impact.
• Conduct outbound prospecting for cloud consulting services including Microsoft, Cisco, Pure Storage.
• Use CRM and sales tools to document prospecting activities and lead status.
• Aim to exceed monthly and quarterly targets for qualified appointments.
• Build and manage outbound email campaigns and cadences.

Skills

Demand generation

Partner marketing

Campaign management

Cross-functional collaboration

Analytical skills

Project management

Communication

Brand alignment

Event planning

Sales enablement

Education

Bachelor's degree in marketing

Tools

CRM software

Microsoft technologies

Cisco technologies

Job description

The Partner Demand Specialist is responsible for driving demand generation initiatives in collaboration with strategic partners to increase awareness, pipeline growth, and revenue impact. This role works cross-functionally with Partner Marketing, Sales, Product, and Marketing Operations to execute integrated campaigns, translate insights into compelling narratives, and optimize performance across channels.

Responsibilities

• Collaborate with sales and partner marketing to refine messaging, improve conversion rates, and elevate lead quality.
• Engage with partner channel teams to facilitate warm leads and generate competitive advantage via targeted outreach.
• Coordinate with vendor channel managers to align on quarterly targets, funding opportunities, training needs, and programs.
• Support go-to-market execution by helping sales and partner marketing leverage vendor programs, incentives, and co-op funds to accelerate deals.
• Prioritize quality over quantity, ensuring demand efforts drive meaningful pipeline impact.
• Conduct outbound prospecting activities to identify potential customers for our cloud consulting services that may include Microsoft, Cisco, and Pure Storage.
• Use our CRM and other sales tools to document and track prospecting activities, lead qualifications, and progress through the sales funnel.
• Achieve and exceed monthly and quarterly targets for qualified appointments and revenue generated from those appointments.
• Build and manage outbound email campaigns, sequences, and cadences to increase sales efficiency and effectiveness.

Required Knowledge, Skills, and Abilities

• Bachelor's degree in marketing, Business, Communications, or a related field
• 3 - 5 years of experience in demand generation, partner marketing, channel marketing, or campaign management.
• Experience working cross-functionally with Sales, Product, and Marketing teams.
• Strong analytical skills with the ability to interpret campaign performance and optimize results.
• Excellent project management, communication, and organizational skills.
• Ability to review and provide input on campaign creative, content, and messaging to ensure brand alignment.
• Strong focus on efficiency, quality, and adherence to brand and project standards.
• Comfortable managing changing priorities, new technologies, and evolving marketing strategies.
• Experience with Cisco and Microsoft technologies.
• Familiarity with planning, executing, and promoting events, webinars, or trade shows as part of campaigns

In addition to base salary, this role is eligible for an incentive plan based on meeting and exceeding individual and team metrics/KPIs. Compensation decisions are dependent on the facts and circumstances of each candidate, including experience and location.

Benefits

You’ll love working at NRI not just for the usual benefits, but for our environment and culture!

You’ll work with a great group of people in a highly collaborative team and results oriented atmosphere.

You’ll have the opportunity to work in a dynamic and extremely positive environment where there is always the opportunity to challenge your skills and really move the needle.

You’ll work with large, sophisticated, and progressive clients throughout North America.

• We provide a comprehensive benefits program including: Health, Vision, and Dental Insurance, Life Insurance, Health/Dependent Care Flexible Spending, 401(k) Plan, Short-Term and Long-Term Disability Coverage, Generous Vacation and Flex Time Off Programs, Company Paid Holidays, and Training and Development Opportunities.

Notices

The above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

NRI North America is proud to be an Equal Opportunity/Affirmative Action employer.

NRI North America will accept applications on an ongoing basis.

NRI North America will consider qualified candidates with criminal histories in a manner consistent with The Los Angeles Fair Chance Initiative for Hiring Ordinance.

If you require reasonable accommodation in completing an application, interviewing, or otherwise