Marketing Manager - Demand Generation B2B

Global Rescue; Manchester (NH); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

Global Rescue seeks a Marketing Manager for Demand Generation in Manchester, NH. This role emphasizes executing campaigns to drive partner leads and manage event strategies, contributing meaningfully to pipeline growth.

The ideal candidate has a degree in Marketing and 3–5 years of relevant experience. A strong focus on analytics and effective communication are crucial for success in this fast-paced environment. The position offers competitive compensation based on experience, along with benefits and bonuses.

Qualifications

• 3–5 years of marketing experience focusing on B2B demand generation.
• Experience with segmentation and campaign analytics.
• Ability to work flexible hours and travel as needed.

Responsibilities

• Implement digital campaigns to engage new partners.
• Organize webinars to attract and educate partners.
• Define and track KPIs for partner lead generation.
• Manage the Events Specialist.

Skills

B2B demand generation

Campaign reporting

Excellent communication

Organizational skills

Project management

Education

BA/BS degree in Marketing or related field

Tools

Webinar platforms

SharePoint

CRM systems

Adobe Creative Suite

Job description

Role Overview

The Marketing Manager for Demand Generation is responsible for executing strategies that drive qualified partner leads into the pipeline. This role focuses on B2B lead generation across the partner ecosystem. In addition to overseeing demand generation campaigns, the role supports acquisition efforts by organizing webinars, developing lead nurture communications, creating partner-facing collateral, assisting with outbound initiatives and maintaining robust performance reporting. The role also manages the Events Specialist, ensuring that trade shows and partner events contribute meaningfully to pipeline growth. The role is part of the partner lifecycle team and reports directly to the Head of Channel Marketing.

Culture

Global Rescue is not an average place to work and that’s why we’re comfortable saying we’re not for everyone. Our team of passionate, mission‑driven professionals has redefined the travel risk and crisis management industry and helps save lives every day. We are a high‑performance organization operating on a global scale. Our team is made up of driven, passionate, adventurous, team players who have a “get it done” mentality. The overall ethos is “no job too big or too small”; this is a place where one needs to be prepared to roll up your sleeves and get things done no matter your title. The culture of the company is fast‑paced, collaborative and entrepreneurial; you’ll never get bored or too comfortable working at Global Rescue.

Responsibilities

Demand Generation Strategy & Execution

• Implement campaigns to acquire and engage new partners across digital channels in collaboration with the Digital Marketing team (paid search, display, paid social, retargeting, geotargeting, etc.).
• Support lead generation initiatives through strategic partner collaborations, co‑marketing opportunities and events.
• Organize and execute webinars to attract, educate, and convert prospective partners.
• Develop and execute lead nurture email campaigns tailored to different partner segments and stages of the funnel.
• Assist in outbound lead generation efforts (list development, campaign coordination, and sales alignment).

Content, Collateral & Campaign Support

• Collaborate with design and content teams to create compelling partner acquisition collateral (presentations, one‑pagers, guides, digital assets).
• Ensure consistency of messaging and positioning across all lead generation and partner acquisition campaigns.
• Coordinate with sales enablement teams to ensure campaign materials are effectively used in outreach.

Team Management & Collaboration

• Manage and mentor the Events Specialist, ensuring event execution aligns with partner acquisition goals.
• Partner cross‑functionally with marketing, sales, and operations to align campaigns with business development priorities.

Onsite Staffing & Project Support

• Assist in onsite staffing of tradeshows and other events, as needed.
• Provide support to the channel partner and marketing teams and assist with various projects as needed.

Analytics & Performance Reporting

• Define, track, and report on KPIs for partner lead generation (volume, quality, conversion, ROI).
• Maintain dashboards and performance reports to track progress and share insights with stakeholders.
• Continuously test, optimize, and refine campaigns based on performance data and market trends.

Qualifications

BA/BS degree in Marketing, Communications, Business, or related field (or equivalent experience).

• 3–5 years of relevant marketing experience, preferably B2B demand/lead generation focus.
• Experience with marketing segmentation and webinar platforms.
• Strong skills in campaign reporting and analytics.
• Excellent communication, organizational, and project management skill.
• Ability to work flexible hours and travel as needed for the role.
• Attention to detail is critical; customer service is a must and a team player is key.
• Ability to thrive in a fast‑paced environment.
• Nice to have but not required:
• Experience with SharePoint, ClickDimensions or other ESPs, Dynamics or other CRM systems, Monday.com, and Adobe Creative Suite programs.
• Experience running webinars and nurture drip campaigns.

Location

Manchester, NH + travel.

Compensation

Based on experience + bonus + benefits.