Partner Brand & Growth Lead

CDW; Chicago (IL); On-site; USD 71,000 - 100,000; Full time

Job summary

CDW seeks a Services Brand Manager to drive revenue, profitability, and awareness for partner programs with CDW stakeholders across Sales, Finance, and Marketing. You will lead GTM planning, educate teams on product launches, and foster executive partnerships to maximize profitability and market impact.

The role requires a strong background in sales/marketing, excellent communication, and the ability to develop and execute strategic initiatives.

Qualifications

• Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
• Proficient in Microsoft Office applications
• Demonstrated financial and business acumen

Responsibilities

• Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
• Analyze industry information to identify opportunities and develop strategies to increase sales
• Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
• Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
• Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
• Communicate partners' financial conditions and market new products related to the assigned partner
• Engage daily with assigned partner to keep CDW and partner stakeholders updated on issues, initiatives, projects, meetings, or conferences
• Manage and maximize overall profitability; manage financial benefits and reinvest funding
• Engage with CDW Procurement to forecast sales volumes
• Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and initiatives
• Provide comprehensive reporting on brand performance, category trends, and market share
• Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
• Assist the Product Specialists in content creation/review for manufacturer ads
• Obtain and facilitate necessary partner and industry certifications

Skills

Verbal and written communication

Microsoft Office

Financial acumen

Education

Bachelor's degree in sales/marketing or related field

6 years sales/marketing experience

Job description

CDW seeks a Services Brand Manager to drive revenue, profitability, and awareness for partner programs with CDW stakeholders across Sales, Finance, and Marketing. You will lead GTM planning, educate teams on product launches, and foster executive partnerships to maximize profitability and market impact.

The role requires a strong background in sales/marketing, excellent communication, and the ability to develop and execute strategic initiatives.