Services Brand Manager

CDW; Chicago (IL); On-site; USD 71,000 - 100,000; Full time

Job summary

CDW seeks a Services Brand Manager to drive revenue, profitability, and awareness for partner programs with CDW stakeholders across Sales, Finance, and Marketing. You will lead GTM planning, educate teams on product launches, and foster executive partnerships to maximize profitability and market impact.

The role requires a strong background in sales/marketing, excellent communication, and the ability to develop and execute strategic initiatives.

Qualifications

• Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
• Proficient in Microsoft Office applications
• Demonstrated financial and business acumen

Responsibilities

• Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
• Analyze industry information to identify opportunities and develop strategies to increase sales
• Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
• Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
• Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
• Communicate partners' financial conditions and market new products related to the assigned partner
• Engage daily with assigned partner to keep CDW and partner stakeholders updated on issues, initiatives, projects, meetings, or conferences
• Manage and maximize overall profitability; manage financial benefits and reinvest funding
• Engage with CDW Procurement to forecast sales volumes
• Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and initiatives
• Provide comprehensive reporting on brand performance, category trends, and market share
• Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
• Assist the Product Specialists in content creation/review for manufacturer ads
• Obtain and facilitate necessary partner and industry certifications

Skills

Verbal and written communication

Microsoft Office

Financial acumen

Education

Bachelor's degree in sales/marketing or related field

6 years sales/marketing experience

Job description

The Services Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.

What you'll do

• Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
• Analyze industry information to identify opportunities and develop strategies to increase sales
• Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
• Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
• Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
• Communicate partners' financial conditions and market new products related to the assigned partner
• Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences
• Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding
• Engage with CDW Procurement to help forecast sales volumes.
• Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
• Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
• Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
• Assist the Product Specialists in creation and review of content for respective manufacturer ads
• Obtain and facilitate necessary partner and industry certifications

What we expect of you

• Bachelor's degree and 2 years sales/marketing experience OR 6 years' experience in sales/marketing

Preferred skills, experience, and qualities needed

• Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
• Proficient in Microsoft Office applications
• Demonstrated financial and business acumen

Pay range: $ 71,000 - $ 100,000 depending on experience and skill set

Annual bonus target of 10 % subject to terms and conditions of plan

Benefits overview: https://cdw.benefit-info.com/

Salary ranges may be subject to geographic differentials

CDW is committed to being an AI-fluent organizationWe're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances-not replaces-human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do-it's how we do it. At CDW we act as one-building trust, speaking candidly, and working together to achieve more. We play to win-focusing on what matters most and delivering for our customers. And we think forward-staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees-working together to solve complex challenges and deliver real impact for our customers and communities. As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relation