Part-Time Student Recruitment & Outreach Specialist

Bob Hope School Elementary (Pasadena); Pasadena (TX); On-site; USD 19,000 - 28,000; Part time

Job summary

Bob Hope School seeks a Part-Time Student Recruitment Outreach Specialist in Pasadena, TX to support marketing, content creation, and family engagement. The role involves community outreach, social media content, and campaign tracking across multiple campuses.

Ideal candidates have marketing/communications experience, strong communication skills, and familiarity with Canva, Google Workspace, and CRM tools. Approximately 20 hours weekly with occasional evenings or weekends.

Qualifications

• Work or College experience in marketing, communications, public relations, business, digital media, or a related field.
• Preferred: bilingual in English and Spanish.
• Experience creating social media content, graphics, short-form video, photography, or promotional materials.
• Coursework or experience in community engagement, event planning, customer service, sales, or lead generation.
• Familiarity with Canva, Google Workspace, Microsoft Office, CRM systems, or similar tools.
• Interest in public education, charter schools, nonprofit marketing, or community-based work.
• Strong verbal, written, and interpersonal communication skills.
• Ability to organize work, meet deadlines, follow procedures, manage multiple assignments.
• Comfort using productivity and social platforms; willing to learn new systems.
• Maintain confidentiality and show reliability in attendance.

Responsibilities

• Assist in developing content for social media, email, flyers, newsletters, and other recruitment materials.
• Capture approved photos, videos, staff highlights, student activities, and campus events.
• Maintain a consistent, professional message reflecting Bob Hope School programs and brand.
• Research audience trends and recommend ideas to improve engagement with prospective families.
• Organize digital content and recruitment assets for future use.
• Support outreach to prospective families by phone, email, text, and in person using approved scripts.
• Assist families with general questions and connect them with enrollment staff.
• Promote Bob Hope School programs at community events and partner locations.
• Support school tours, open houses, information sessions, and family engagement activities.
• Enter and update prospective-family information in approved databases.
• Track outreach activity, event participation, inquiries, and follow-up actions.
• Collaborate with campus leaders to learn enrollment priorities.
• Participate in training and feedback to strengthen marketing and communication skills.

Skills

Bilingual English/Spanish

Social media content

Graphics

Video editing

Photography

Promotional materials

Communications

Event planning

Lead generation

Brand guidelines

Education

Marketing/communications/public relations experience

Tools

Canva

Google Workspace

Microsoft Office

CRM systems

Job description

Bob Hope School seeks a Part-Time Student Recruitment Outreach Specialist in Pasadena, TX to support marketing, content creation, and family engagement. The role involves community outreach, social media content, and campaign tracking across multiple campuses.

Ideal candidates have marketing/communications experience, strong communication skills, and familiarity with Canva, Google Workspace, and CRM tools. Approximately 20 hours weekly with occasional evenings or weekends.