Part-Time Marketing Coordinator - Public Events & Research

Harvard University FAS Human Resources; Cambridge (MA); Sur place; USD 40 000 - 60 000; Temps partiel

Avantages offerts par ce poste

Medical, dental, and vision insurance

Tuition assistance and reimbursement

Commuter benefits

Wellbeing resources

Résumé du poste

Harvard Radcliffe Institute seeks a part-time Marketing Coordinator to drive event marketing for conferences, exhibitions, and lectures. You will create materials, manage databases, and coordinate outreach across Harvard and external partners.

The ideal candidate has 3+ years in event marketing with digital and social media focus, strong writing skills, and experience with Salesforce, Pardot, and Photoshop. This role is primarily office-based with hybrid scheduling and benefits participation.

Qualifications

• Three years’ experience in event marketing and communications, specializing in digital and social media marketing.
• Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.

Responsabilités

• Participates in the planning and execution of event-specific marketing plans.
• Assists in creating and producing all digital marketing and advertising materials; collaborates with editorial, design, multimedia, and event programming colleagues on execution.
• Researches and generates recipient lists targeting Harvard groups, higher education institutions, student groups, external organizations, and past event attendees; writes and submits event announcements to relevant Harvard calendars and digital publications.
• Produces digital ads for Meta, LinkedIn, and other social media platforms as needed. Monitors engagement and modifies ad placement as necessary.
• Analyzes engagement of promotional efforts and adjusts strategy as necessary. Evaluates engagement metrics and optimizes marketing initiatives to maximize audience reach and impact.
• Work within a Salesforce customer relationship management (CRM) system to target appropriate database segments; create promotional emails; maintain contact records.
• Creates post-event surveys for public events, and drafts associated post-event emails to registrants.
• Uses Pardot/Account Engagement to create and launch the Institute’s monthly ‘Radcliffe in the News’ internal communication to Radcliffe staff.
• Manages assigned project timelines and communicates with stakeholders regarding promotional requirements, status, and deadlines.
• Provides weekly updates on promotional efforts to communications colleagues and relevant department heads.
• Recommends and experiments with new marketing approaches.

Connaissances

Strong writing

Editing skills

Interpersonal skills

Teamwork

Content strategy

SEO knowledge

Digital marketing

Deadline-driven

Outils

Salesforce

Photoshop

Pardot

MailChimp

Description du poste

Harvard Radcliffe Institute seeks a part-time Marketing Coordinator to drive event marketing for conferences, exhibitions, and lectures. You will create materials, manage databases, and coordinate outreach across Harvard and external partners.

The ideal candidate has 3+ years in event marketing with digital and social media focus, strong writing skills, and experience with Salesforce, Pardot, and Photoshop. This role is primarily office-based with hybrid scheduling and benefits participation.