Part-Time Marketing Coordinator - Events & Digital Reach

Harvard Radcliffe Institute; Cambridge (MA); Hybrid; USD 23,000 - 32,000; Part time

Benefits offered by this job

Medical, dental, and vision insurance

Tuition assistance

Commuter benefits

Parental leave

Job summary

Harvard Radcliffe Institute in Cambridge, MA, seeks a part-time Marketing Coordinator (17.5 hours/week) to plan and execute event marketing for conferences, lectures, and fellowships. You will produce digital ads, manage outreach, and collaborate with editorial, design, and program teams across Harvard.

The ideal candidate will be highly organized, able to work independently and with teams, with three years of event marketing experience, strong writing and SEO skills, and familiarity with

Qualifications

• Three years’ experience in event marketing and communications, specializing in digital and social media marketing.
• Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.
• Excellent writing and editing skills; knowledge of online content strategy and SEO.

Responsibilities

• Participates in the planning and execution of event-specific marketing plans.
• Assists in creating and producing all digital marketing and advertising materials; collaborates with editorial, design, multimedia, and event programming colleagues on execution.
• Researches and generates recipient lists targeting Harvard groups, higher education institutions, student groups, external organizations, and past event attendees; writes and submits event announcements to relevant Harvard calendars and digital publications.
• Produces digital ads for Meta, LinkedIn, and other social media platforms as needed. Monitors engagement and modifies ad placement as necessary.
• Analyzes engagement of promotional efforts and adjusts strategy as necessary. Evaluates engagement metrics and optimizes marketing initiatives to maximize audience reach and impact.
• Work within a Salesforce customer relationship management (CRM) system to target appropriate database segments; create promotional emails; maintain contact records.
• Creates post-event surveys for public events, and drafts associated post-event emails to registrants.
• Uses Pardot/Account Engagement to create and launch the Institute’s monthly ‘Radcliffe in the News’ internal communication to Radcliffe staff.
• Manages assigned project timelines and communicates with stakeholders regarding promotional requirements, status, and deadlines.
• Provides weekly updates on promotional efforts to communications colleagues and relevant department heads.
• Recommends and experiments with new marketing approaches.

Skills

Strong writing

SEO knowledge

Ability to multitask

Tools

Salesforce

Pardot

Photoshop

Job description

Harvard Radcliffe Institute in Cambridge, MA, seeks a part-time Marketing Coordinator (17.5 hours/week) to plan and execute event marketing for conferences, lectures, and fellowships. You will produce digital ads, manage outreach, and collaborate with editorial, design, and program teams across Harvard.

The ideal candidate will be highly organized, able to work independently and with teams, with three years of event marketing experience, strong writing and SEO skills, and familiarity with