Channel Marketing Manager (Fully Remote)

Highwire; United States; Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) matching

Generous PTO

Hybrid/remote options

Job summary

Highwire, a strategic marketing communications agency in the United States, seeks an experienced B2B marketing leader to own social, email, and online event channels. You will develop channel strategies, manage a comprehensive marketing calendar, and collaborate with senior teams to drive integrated campaigns from concept to launch.

The role emphasizes advanced HubSpot Marketing Hub usage and GA4 analytics, with a strong focus on cross-functional teamwork and performance metrics.

Qualifications

• 8+ years in B2B marketing with direct ownership of social, email, and online event channels.
• Advanced HubSpot Marketing Hub experience and strong analytics in GA4.
• Excellent project management and communication skills for cross-functional collaboration.

Responsibilities

• Set channel strategy and goals for social, email, CRM, and online events.
• Own the integrated marketing calendar and program delivery from brief to launch.
• Partner with the VP of Marketing, Senior Marketing Coordinator, and paid media team.
• Develop organic social strategy across LinkedIn, X, Instagram, and emerging platforms.
• Manage HubSpot automation architecture, lifecycle programs, lead scoring, and segmentation.
• Produce online events end to end, including promotion and post-event follow-up.

Skills

B2B marketing

HubSpot Marketing Hub

GA4 analytics

Project management

Cross-functional collaboration

Tools

HubSpot Marketing Hub

GA4

Job description

• Set channel strategy and goals for social, email, CRM, and online events.
• Own the integrated marketing calendar and program delivery from brief to launch.
• Partner with the VP of Marketing, Senior Marketing Coordinator, and paid media team.

Key Responsibilities:

• Develop organic social strategy across LinkedIn, X, Instagram, and emerging platforms.
• Manage HubSpot automation architecture, lifecycle programs, lead scoring, and segmentation.
• Produce online events end to end, including promotion and post-event follow-up.

Skills and Experience:

• 8+ years in B2B marketing with direct ownership of social, email, and online event channels.
• Advanced HubSpot Marketing Hub experience and strong analytics in GA4.
• Excellent project management and communication skills for cross-functional collaboration.

Benefits and Culture:

• Competitive salary with medical, dental, vision, 401(k) matching, and generous PTO.
• Flexible remote or hybrid work model with hybrid options in NY or SF.
• Inclusive, people-first environment with wellness programs and growth stipends.

Highwire is a strategic marketing communications agency that partners with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. The agency fosters an inclusive, people-first culture driven by values like Team Empowerment and Inclusion Always, supporting growth and well-being for all employees.