Weekend Tasting Room Associate - Pine Ridge

Tasting Room Expo; Napa (CA); On-site; USD 23,000 - 32,000; Full time

Benefits offered by this job

Tips and commissions

Job summary

Crimson Wine Group seeks a Hospitality Associate to deliver warm, personalized winery experiences through tastings, storytelling, and relationship-based hospitality in a busy tasting room. You will drive wine and wine club sales while upholding brand standards and guest satisfaction.

Ideal candidates are service-driven, adaptable, and passionate about wine, with strong communication skills and the ability to manage multiple tasks in a fast-paced environment.

Qualifications

• Previous experience in winery, hospitality, retail, or restaurant environments preferred.
• Proven ability to engage guests, build rapport, and drive wine and wine club sales.
• Strong communication and storytelling skills to represent the winery and its brands.
• Service-driven, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Collaborative, dependable team member with accountability for guest experience and results.
• Must be at least 21 years of age.

Responsibilities

• Deliver exceptional, personalized hospitality experiences aligned with winery brand standards.
• Guide guests through tastings, tours, and educational experiences focused on wines and winery philosophy.
• Drive wine, merchandise, tasting, and wine club sales through relationship-based hospitality.
• Recommend wines and wine club memberships while meeting or exceeding sales goals.
• Support tasting room operations including opening/closing, POS, shipping, and inventory.
• Maintain professionalism, cleanliness, and safety in all guest spaces.

Skills

Guest engagement

Sales mindset

Storytelling

Team player

Wine knowledge

RBS certification

Food handler certification

Education

RBS and Food Handler certifications

Job description

Company Background

At Crimson Wine Group, we are the guardians of 1,000 acres of pristine vineyards, iconic estates, forests, and wildlife habitats along the West Coast. Our success stems from the wide range of perspectives that our team brings to every single one of our wines – from vine to bottle and beyond. Our portfolio is cultivated to elevate any occasion and to simply make life better. At Crimson Wine Group (CWG), we are dedicated to building an inclusive environment with a culture of belonging. We strive to create an inclusive environment where all our team members feel connected, engaged, and can live their true identities at work. Here at CWG, we celebrate the value that comes with inclusivity and different backgrounds, experiences, and perspectives, which all help foster a culture of collaboration and creativity with the wine industry as a whole.

Position Summary

The Hospitality Associate delivers warm, personalized winery experiences through thoughtful service, guided tastings, and engaging storytelling. This role builds meaningful guest relationships while driving wine and wine club sales in alignment with brand standards. The ideal candidate is service-driven, team-oriented, adaptable, and passionate about wine and hospitality.

Essential Duties & Responsibilities

• The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodations or other reasons.
• Deliver exceptional, personalized hospitality experiences aligned with winery brand standards.
• Guide guests through engaging tastings, tours, and educational experiences focused on wines, vineyard sourcing, culinary pairings, and winery philosophy.
• Drive wine, merchandise, tasting, and wine club sales through relationship-based hospitality.
• Confidently recommend wines and wine club memberships, consistently meeting or exceeding individual sales and membership goals.
• Adapt service approach to individual guest preferences while maintaining awareness of service flow, pacing, and experience quality.
• Collaborate with guest services, wine club, and events teams to ensure seamless daily operations and special event execution.
• Support tasting room operations, including opening and closing procedures, space setup and breakdown, POS transactions, shipping orders, and inventory support.
• Maintain high standards of professionalism, presentation, cleanliness, safety, and attention to detail in all guest and work spaces.

Qualifications

• Previous experience in winery, hospitality, retail, or restaurant environments preferred.
• Proven ability to engage guests, build rapport, and drive wine and wine club sales through relationship-based hospitality.
• Demonstrated sales mindset with the ability to meet or exceed individual sales and conversion goals.
• Strong communication and storytelling skills to professionally represent the winery and its brands.
• Service-driven, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Collaborative, dependable team member with accountability for guest experience and results.
• Ability to learn and retain wine knowledge, brand standards, and hospitality practices.
• Current Responsible Beverage Service (RBS) and Food Handler’s Certificates required.
• Ability to perform essential physical functions of the role, with or without reasonable accommodation, including standing for extended periods and lifting up to 50 pounds.
• Required to follow all safety, sanitation, and responsible alcohol service policies.
• Must be at least 21 years of age.

The projected hourly pay rate for this position is $20.00 per hour (in addition to tips and commission for DTC). This rate is the projected compensation for this position, however the actual compensation offered may vary based on job-related factors such as (but not limited to) candidate qualifications, related experience and education, candidate work location and market data. Crimson Wine Group reserves the right to modify the pay range/rate at any time in the future.