Parks & Trails Marketing & Communications Lead

City of Bentonville; Bentonville (AR); On-site; USD 60,000 - 90,000; Full time

Job summary

City of Bentonville in Arkansas seeks a Marketing and Communications Manager to lead branding, digital marketing, media relations, and public information for the Parks and Recreation department. You will manage communications for events, construction projects, and facility closures, and supervise a small team of marketing specialists.

The role emphasizes developing communication plans, maintaining the department website and social channels, and collaborating with city leadership to promote

Qualifications

• Bachelor's degree in Marketing, Communications, Recreation, Professional Writing, or related field.
• 3 years in a related position or 5 years in related experience.
• Professional writing, editing, and social media experience required.
• Experience across PR, marketing, digital marketing, and content development preferred.

Responsibilities

• Maintain and coordinate all department public information and communications for parks, facilities and programs.
• Create and manage communication plans for construction, detours, closings and weather-related trail updates.
• Manage department social media and content to promote trails and programs.
• Plan and manage marketing and development budgets for ROI on channels.
• Promote events (e.g., half marathon, festivals) and handle sponsorships and media coordination.

Skills

Writing

Editing

Social media

Public relations

Graphic design

Education

Bachelor’s degree in Marketing or related field

Tools

Web development

Job description

City of Bentonville in Arkansas seeks a Marketing and Communications Manager to lead branding, digital marketing, media relations, and public information for the Parks and Recreation department. You will manage communications for events, construction projects, and facility closures, and supervise a small team of marketing specialists.

The role emphasizes developing communication plans, maintaining the department website and social channels, and collaborating with city leadership to promote