Marketing & Communications Lead, Parks & Recreation

StartupNWA; Bentonville (AR); On-site; USD 60,000 - 90,000; Full time

Job summary

The Bentonville Parks and Recreation Department seeks a Marketing and Communications Manager to lead public information and branding for parks, trails, and recreation programs. You will oversee media relations, digital marketing, print materials, and community outreach, reporting to the Deputy Director and collaborating with the BPR Leadership Team.

You will manage communications for events, construction projects, and closures, develop communication plans, monitor social media, and coordinate

Qualifications

• Bachelor’s degree in Marketing, Communications, Recreation, or related field; three (3) years of work in related position; or five (5) years of experience related to the job description; or equivalent combination of education and experience is required.
• Professional-level writing, editing, and social media experience required. Experience across multiple aspects of communications is strongly preferred.
• Experience in libraries, museums, education, and/or nonprofit management is preferred but not required. Graphic design, photography, and videography experience preferred but not required.

Responsibilities

• Maintains and coordinates all department public information and communication regarding parks and trails, facilities, recreation programs, special events, festivals and other quality of life recreation programs for Bentonville Parks and Recreation
• Creates and manages communication plans for new construction projects, trail detours and/or closings and maintenance projects.
• Maintains and coordinates all department social media information and content in a manner that promotes our local and regional trail system and encourages residents and visitors to utilize our system that is safe, respectful, and fun for everyone.
• Planning, creating and managing the marketing and business development budget(s) including prioritizing the highest and best return on investment channels.
• Works with Recreation Staff to promote large events such as Bentonville Half Marathon, Square to Square, 4th July Celebration and other festivals and events by promoting events, selling sponsorships serving and sponsorship coordinator during these events.

Skills

Marketing strategy

Media relations

Public relations

Social media management

Brand development

Event promotion

Education

Bachelor’s degree in Marketing, Communications, Recreation, or related field

Tools

Adobe Creative Suite

Hootsuite

WordPress

MS Office

Job description

The Bentonville Parks and Recreation Department seeks a Marketing and Communications Manager to lead public information and branding for parks, trails, and recreation programs. You will oversee media relations, digital marketing, print materials, and community outreach, reporting to the Deputy Director and collaborating with the BPR Leadership Team.

You will manage communications for events, construction projects, and closures, develop communication plans, monitor social media, and coordinate