Parks & Recreation Marketing Lead

City of Maypearl; Hurst (TX); On-site; USD 48,000 - 62,000; Full time

Job summary

City of Maypearl is seeking a Marketing Specialist to support the Parks & Recreation division by maintaining the website and social media, promoting events, programs, and activities.

Under supervision, this full-time role requires availability on weekdays, weekends, and holidays for event coverage, with occasional overtime and limited budget responsibilities. The position emphasizes brand consistency and collaboration with city staff.

Qualifications

• Associate degree in marketing, graphic design, or related field with at least 6 months of experience.
• Bachelor's degree in marketing, communication, or related field preferred.
• Local government experience preferred.
• Must have regular and punctual attendance, reliable transportation, and flexibility to work overtime as required.
• Must pass a pre-employment drug screen.
• Must have a valid Texas driver’s license with an acceptable driving record.

Responsibilities

• Ensures brand consistency across all marketing and communication channels.
• Collaborates with City staff on overall digital strategy, including updating website content.
• Create actionable plans to grow and maintain followers through social media platforms.
• Create and execute marketing plans to help increase participation in recreation classes and programs.
• Works closely with the Marketing and Communication Division to stay updated on best practices and contribute to the Strategic Communication Plan.
• Coordinates production of the Live & Play Activity Guide and assists with other City publications.
• Provides graphic design and photography support.
• Assists with management of Parks and Recreation and Senior Services social media.
• Provides additional marketing support to Parks, Recreation, and Senior Services as needed.
• Prepares and presents reports as needed.
• Creates and distributes monthly e-newsletters for Parks and Recreation and Senior Services.
• Attends meetings and events as needed, including some outside regular work schedules.

Skills

Social media management

Content creation

Graphic design

Branding

Analytics

Education

Associate's degree in marketing/graphic design

Bachelor's degree preferred

Tools

Adobe Photoshop

Illustrator

Microsoft Office 365

Job description

City of Maypearl is seeking a Marketing Specialist to support the Parks & Recreation division by maintaining the website and social media, promoting events, programs, and activities.

Under supervision, this full-time role requires availability on weekdays, weekends, and holidays for event coverage, with occasional overtime and limited budget responsibilities. The position emphasizes brand consistency and collaboration with city staff.