Marketing and Communications Manager

City of Bentonville; Bentonville (AR); On-site; USD 60,000 - 90,000; Full time

Job summary

City of Bentonville in Arkansas seeks a Marketing and Communications Manager to lead branding, digital marketing, media relations, and public information for the Parks and Recreation department. You will manage communications for events, construction projects, and facility closures, and supervise a small team of marketing specialists.

The role emphasizes developing communication plans, maintaining the department website and social channels, and collaborating with city leadership to promote

Qualifications

• Bachelor's degree in Marketing, Communications, Recreation, Professional Writing, or related field.
• 3 years in a related position or 5 years in related experience.
• Professional writing, editing, and social media experience required.
• Experience across PR, marketing, digital marketing, and content development preferred.

Responsibilities

• Maintain and coordinate all department public information and communications for parks, facilities and programs.
• Create and manage communication plans for construction, detours, closings and weather-related trail updates.
• Manage department social media and content to promote trails and programs.
• Plan and manage marketing and development budgets for ROI on channels.
• Promote events (e.g., half marathon, festivals) and handle sponsorships and media coordination.

Skills

Writing

Editing

Social media

Public relations

Graphic design

Education

Bachelor’s degree in Marketing or related field

Tools

Web development

Job description

Safety/Security Status: None

SUMMARY

The Marketing and Communications Manager will report to the Deputy Director and will work closely with BPR Leadership Team to promote parks, trails, public spaces and recreation programs for the department. In addition, this position will manage communications about events, construction projects and closures or impacts on current facilities. This position oversees all BPR marketing, media relations, community and public relations, public information, public education and branding. This includes, but is not limited to digital marketing, print materials, brand development and implementation, presentations and creative media development.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Reporting relationships,

work assignments and work schedules may be subject to change in order to meet City needs or operational requirements.

• Maintains and coordinates all department public information and communication regarding parks and trails, facilities, recreation programs, special events, festivals and other quality of life recreation programs for Bentonville Parks and Recreation
• Creates and manages communication plans for new construction projects, trail detours and/or closings and maintenance projects. This includes constant communication regarding trail conditions during inclement weather and information regarding detours and best routes.
• Maintains and coordinates all department social media information and content in a manner that promotes our local and regional trail system and encourages residents and visitors to utilize our system that is safe, respectful, and fun for everyone.
• Planning, creating and managing the marketing and business development budget(s) including prioritizing the highest and best return on investment channels.
• Works with Recreation Staff to promote large events such as Bentonville Half Marathon, Square to Square, 4th July Celebration and other festivals and events by promoting events, selling sponsorships serving and sponsorship coordinator during these events.
• Assisting in maintaining an event calendar of events, as well as listing all facility activities planned.
• Maintains good relationships with media, monitors media coverage and coordinates department responses when appropriate.
• Serves as initial contact for media inquiries.
• Monitors and engages in social media discussions relevant to the department.
• Maintains and coordinates department website; routinely audits website to improve functionality and search engine optimization.
• Oversees the designing for graphics and content to promote programs, events, facilities, and other department offerings, both in print and electronic media.
• Develops and maintains community partnerships with the department.
• Create materials for presentations, documents, annual reports, and council and commission meetings, as requested.

• Maintains regular attendance and punctuality.
• Performs other duties of a similar nature or level.

SUPERVISORY RESPONSIBILITIES

1-2 BPR Marketing Specialists

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor’s degree in Marketing, Communications, Recreation, Professional Writing, or related field is preferred; three (3) years of work in related position; or five (5) years of experience related to the job description; or equivalent combination of education and experience is required.

Professional-level writing, editing, and social media experience required. Experience working across multiple aspects of communications, including public relations, marketing, digital marketing, social media marketing, advertising, content development, web development, journalism, nonfiction writing for specific audiences, editing, publicist, etc. is strongly preferred.

Experience in libraries, museums, education, and/or nonprofit management is preferred but not required. Graphic design, photography, and videography experience preferred but not required.

LANGUAGE SKILLS

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

None.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, and sit. The ability to stand for long periods of time is also required. The employee is occasionally required to climb or balance; stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment ranges from quiet to moderate, depending on varying activity and usage levels.

This position works a typical workweek schedule. However, occasional nights, weekends and holidays are expected.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law