Head of Performance Marketing

My Amazon Guy; Alpharetta (GA); A distancia; USD 150.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Unlimited MAG School access

Descripción de la vacante

My Amazon Guy is seeking a Head of Performance Marketing to lead and optimize our B2C paid social initiatives. You will drive data-driven strategies to acquire, engage, and retain customers, overseeing campaigns on Meta and TikTok, while steering creative, CRO, and landing page optimization.

You will mentor a team of media buyers, CRO specialists, and copywriters, foster a culture of performance excellence, and ensure certifications are kept up to date.

Formación

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• Experience with Meta & TikTok Ads and multi-channel integration.
• Proven CRO and A/B testing skills to boost conversions.

Responsabilidades

• Design, implement, and optimize performance marketing strategies for B2C campaigns.
• Lead campaign planning, creative strategy, and optimization processes.
• Manage and mentor a team of media buyers, CRO experts, and creatives.
• Collaborate with cross-functional teams to improve landing pages and conversions.
• Maintain certifications on Meta and TikTok platforms and stay current on trends.

Conocimientos

Social ads management

Meta & TikTok Ads

Email marketing

CRO & A/B testing

Copywriting

Leadership

Data-driven mindset

Herramientas

Meta Ads Manager

TikTok Ads

A/B Testing tools

Descripción del empleo

The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention.

You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on investment. Strong analytical skills, creative problem-solving abilities, and a passion for performance marketing are essential to thrive in this role.

Key Responsibilities

• Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
• Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
• Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
• Manage and mentor a team of media buyers, creative specialists, and CRO experts.
• Foster a culture of collaboration, innovation, and performance excellence within the team.
• Oversee recruitment, training, and professional development of team members.
• Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
• Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
• Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
• Develop and test hypotheses for ongoing CRO improvements.
• Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
• SOP creation.
• Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
• Maintain active certifications on Meta and TikTok platforms.
• Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.

Requirements

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions and landing page performance.
• Strong creative eye and copywriting ability for consumer engagement.
• Active Meta & TikTok Ad Certifications.
• Proven leader with experience managing cross-functional teams.
• Track record of building scalable workflows for creative and performance marketing.
• Data-driven mindset with sharp analytical and optimization skills.
• Excellent communicator, highly organized, and results-focused.

Technical Requirements

• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed
• Camera with at least 1080p resolution
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent work-from-home setup
• Unlimited FREE access to MAG School courses and SOP Library
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement