Paid Social Strategy & Optimization Lead

Procter & Gamble; Cincinnati (OH); On-site; USD 92,000 - 117,000; Full time

Job summary

Procter & Gamble in Cincinnati is seeking a Social Trading Manager to own day-to-day paid social campaign execution for a portfolio of brands. Translate brand objectives into full-funnel campaigns, audience strategies, and ongoing optimizations to meet brand, ecommerce, and investment goals.

You will partner with analytics and planning teams to develop dashboards, implement data strategies for targeting and measurement, and drive continuous optimization in a fast-paced environment.

Qualifications

• 2–5 years of hands-on buying and execution of full-funnel paid social campaigns across Meta, TikTok, Snapchat, Pinterest, and Reddit.
• Deep understanding of paid social platforms and performance media tactics that support brand and ecommerce goals.
• Paid social platform certifications preferred, such as Meta Blueprint Certified Buying Professional or TikTok Media Buyer Certification.
• Strong analytical and data interpretation skills, with ability to turn large datasets into actionable insights.
• Familiarity with brand safety measurement and third‑party tagging platforms.

Responsibilities

• Develop paid social tactical plans aligned with category media strategy and brand KPIs.
• Build, execute, and QA campaigns across paid social platforms; manage audience creation, tagging, trafficking, and inputs in Prisma.
• Monitor pacing, budgets, and performance; optimize campaigns and reallocate investments across tactics.
• Analyze results and provide weekly performance updates, recaps, and recommendations to planning and brand teams.
• Partner with Analytics and media teams to develop dashboards and data strategies for targeting and measurement.
• Collaborate with brand, planning, agency, media, and measurement partners on campaign strategies and testing.

Skills

Paid social

Audience targeting

Campaign optimization

Data interpretation

Communication

Tools

Power BI

Excel

Microsoft Office

Google Analytics

Job description

Procter & Gamble in Cincinnati is seeking a Social Trading Manager to own day-to-day paid social campaign execution for a portfolio of brands. Translate brand objectives into full-funnel campaigns, audience strategies, and ongoing optimizations to meet brand, ecommerce, and investment goals.

You will partner with analytics and planning teams to develop dashboards, implement data strategies for targeting and measurement, and drive continuous optimization in a fast-paced environment.