Media Planning Lead, Data-Driven & Cross-Channel

Procter & Gamble; Cincinnati (OH); Presencial; USD 92 000 - 117 000; Tempo integral

Resumo da oferta

Procter & Gamble in Cincinnati, OH is seeking a Media Planning Manager to lead tactical brand media planning within an integrated in-house team. You will collaborate with the media director, planners, analysts, and digital buyers to deliver flawless execution aligned to brand goals.

The role emphasizes data-driven decision making, proactive project management, and strong cross-team communication to optimize campaigns and ensure timely delivery.

Qualificações

• Bachelor's Degree.
• 2-3 years media agency experience in a media or communications planning role.
• Experience with national advertising and Consumer-Packaged Goods a plus.
• Interest in deeper understanding of media planning and activation.
• Experience in video, search, social, publishing, and programmatic.
• Advanced computer skills (MS Word, Excel, PowerPoint).
• Experience using media-specific software, tools and data (MediaTools, MediaOcean, Prisma, comScore, MRI).

Responsabilidades

• Understand and ensure team is on track for all brand-specific media deliverables.
• Lead statuses and coordination and communication with the brand team(s).
• Day-to-day contact for creative agency partners- collaboration, timing, asset needs, etc.
• Lead preparation, development, execution, and monitoring of media plans.
• Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, and media costs.
• Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing is properly maintained.
• Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are executed and optimized in line with brand plans.

Conhecimentos

Media planning

Project management

Data analysis

Communication

Collaboration

Problem solving

Formação académica

Bachelor's Degree

Ferramentas

MediaTools

MediaOcean

Prisma

comScore

MRI

Descrição da oferta de emprego

Procter & Gamble in Cincinnati, OH is seeking a Media Planning Manager to lead tactical brand media planning within an integrated in-house team. You will collaborate with the media director, planners, analysts, and digital buyers to deliver flawless execution aligned to brand goals.

The role emphasizes data-driven decision making, proactive project management, and strong cross-team communication to optimize campaigns and ensure timely delivery.