Senior Media Strategist: Digital Video & Social

Procter & Gamble; Cincinnati (OH); Presencial; USD 110 000 - 165 000; Tempo integral

Resumo da oferta

Procter & Gamble in Cincinnati seeks a Senior Media Planner & Strategist to lead integrated paid media strategy across digital video and social for Pampers and Luvs. You will translate sub-brand priorities into annual and campaign plans, balance channel roles, and guide partners to optimize performance.

You will drive learnings through test‑and‑learn agendas, monitor KPIs, and influence cross‑functional teams to maximize media impact while managing substantial investment.

Qualificações

• Preferred Qualifications: Bachelor’s degree in Marketing, Advertising, Communications, Business, Data Analytics, Economics, or a related field; an advanced degree is a plus.
• 5–7 years of strategic media planning and hands‑on paid digital activation experience, including meaningful ownership across digital video and social.
• Strong knowledge of digital video and paid social, including platform and programmatic buying models, video inventory and formats, audience strategy, reach and frequency, optimization, and measurement.
• Experience designing structured test‑and‑learn agendas and applying campaign, brand‑lift, traffic, conversion, and retailer data to improve cross‑channel strategy.
• Experience balancing upper‑funnel brand building with performance and commerce media, including retailer traffic, retargeting, attribution, and closed‑loop measurement.

Responsabilidades

• Own annual and in‑year paid media planning for assigned priority sub‑brands within the North America Baby Care strategy.
• Lead activation and optimization for your priority platform, guiding agencies and platform reps for campaign setup and optimization.
• Foster media partner relationships, onboard partner teams, and convert capabilities into actionable media plans.
• Run test‑and‑learn plans with Analytics & Insights, agencies, and partners to derive actionable insights.
• Tie performance data to business results with KPIs like reach, frequency, CTR, CPC, and conversions; recommend reallocations and tests.
• Lead cross‑functional operating rhythms for sub‑brands with Brand, Media, Analytics & Insights, IT, agencies, retailers and platforms.
• Strengthen media operations and governance with repeatable planning, deployment, reporting, and documentation processes.

Conhecimentos

Integrated Paid Media Strategy

Digital Video Planning

Paid Social Planning

Annual Media Planning

Channel Roles and Mix

Media Investment

Campaign Activation

Programmatic Media

Video Inventory and Formats

Reach and Frequency Management

Audience Strategy

Performance Optimization

Full‑Funnel Planning

Commerce and Retailer Media

Test‑and‑Learn Design

Brand Lift

Attribution and Measurement

Media Partner Management

Agency Leadership

Budget Stewardship

Media Operations

Cross‑Functional Leadership

Data Analytics

Executive Communication

Talent Development

Formação académica

Bachelor’s degree in Marketing, Advertising, Communications, Business, Data Analytics, Economics, or a related field

Ferramentas

Microsoft Excel

Descrição da oferta de emprego

Procter & Gamble in Cincinnati seeks a Senior Media Planner & Strategist to lead integrated paid media strategy across digital video and social for Pampers and Luvs. You will translate sub-brand priorities into annual and campaign plans, balance channel roles, and guide partners to optimize performance.

You will drive learnings through test‑and‑learn agendas, monitor KPIs, and influence cross‑functional teams to maximize media impact while managing substantial investment.