Paid Social Strategy Director

The Shelf Influencer Marketing Agency; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

The Shelf is seeking an Associate Director to own the strategy and execution of paid social campaigns across Meta, TikTok, YouTube, Pinterest, and emerging platforms. You will architect campaigns, manage budgets, and drive testing roadmaps, while partnering with internal leads on strategy.

You will translate performance data into compelling client narratives, deliver monthly recaps and strategic recommendations, and collaborate cross-functionally to grow our performance media client base.

Qualifications

• 4–6+ years of paid social experience
• 1–2 years at or approaching Associate Director level
• Strong fluency in Meta and TikTok
• Ability to translate data into strategic narrative
• Proactive and autonomous with client-facing experience

Responsibilities

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Own campaign architecture, full-funnel structure, audience strategy, and budget allocation.
• Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses.
• Serve as primary client contact with performance calls and clear recaps.
• Translate campaign data into strategic storytelling for monthly recaps and executive narratives.
• Collaborate cross-functionally to deliver integrated growth programs.
• Identify growth opportunities and flag risks before they surface in data.
• Contribute to pitches and new business for performance media campaigns.

Skills

Paid social strategy

Campaign execution

Meta & TikTok expertise

YouTube & Pinterest knowledge

Client communication

Data storytelling

Measurement & attribution

Autonomous work

Tools

Ads Manager

Job description

The Shelf is seeking an Associate Director to own the strategy and execution of paid social campaigns across Meta, TikTok, YouTube, Pinterest, and emerging platforms. You will architect campaigns, manage budgets, and drive testing roadmaps, while partnering with internal leads on strategy.

You will translate performance data into compelling client narratives, deliver monthly recaps and strategic recommendations, and collaborate cross-functionally to grow our performance media client base.