Paid Social Media Strategist

Colle McVoy; Minneapolis (MN); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

Colle McVoy is seeking a Paid Social Media Strategist to craft and manage paid social campaigns across multiple clients, blending brand and performance goals with creative insights.

You will work with media strategy, data science, and content teams to turn audience signals into measurable results, while staying ahead of evolving platforms and privacy developments. The role offers a hybrid, Minneapolis-based environment with opportunities to shape innovative social programs.

Qualifications

• Bachelor’s degree or equivalent industry experience.
• Minimum two years of hands-on paid social experience.
• Experience managing multiple clients and budgets.
• Agency experience preferred.
• Ability to travel as needed.

Responsibilities

• Develop paid social strategies across multiple clients and platforms.
• Manage day-to-day campaign setup, trafficking and optimization.
• Translate objectives into platform strategies and KPIs.
• Analyze campaigns to provide actionable insights.
• Prepare client-ready performance reports and recommendations.
• Collaborate with cross-functional teams to align strategy with creative.
• Stay current on platforms, ad products and privacy changes.
• Educate teams on paid social trends and opportunities.
• Grow the agency's paid social practice through best practices.
• Integrate AI into research, development and reporting.

Skills

Paid social campaigns

Campaign optimization

Data analysis

Client communication

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Sprinklr

Google Analytics

Adobe Analytics

Pixels / platform APIs

Job description

Colle McVoy

Colle McVoy is a full‑service, certified B Corp agency building enduring relationships between forward‑thinking brands and people. For more than 90 years, we've reinvented ourselves to meet the changing needs of brands and the people they serve. We believe the strongest ideas begin with a deep understanding of people, creating ideas that build brands, influence decisions and move culture.

Recognized as a Fast Company Most Innovative Company, Adweek Midsize Agency of the Year, Ad Age A-List honoree, SABRE Disruptive Agency of the Year and a Best Place to Work for 15 consecutive years, Colle McVoy brings together the right people, perspectives and expertise to solve modern business challenges. Our connected capabilities span brand and influencer strategy, design, experiential, social, content, media and earned creative/PR.

As part of DonerColle Partners, a strategic alliance with Doner, Colle McVoy extends its connected capabilities through expanded strategy, creative, media, production and AI‑powered innovation to help brands win between the coasts.

Job Overview

Are you equal parts aspiring social media expert, performance‑minded strategist and culture watcher? Do you know how to turn audience behavior, platform signals and creative insights into paid social campaigns that connect with people and deliver measurable results? Want to join a globally recognized media team that believes media plans should be as creative as the message? If the answer is “all of the above,” we know the place for you.

As a Paid Social Media Strategist at Colle McVoy, you’ll help develop, activate, optimize and manage paid social media plans and campaigns across multiple clients, audiences and business objectives. You’ll work closely with media strategy, digital investment, data science, creative and social content teams to connect audience insight, platform expertise and creative thinking throughout the campaign lifecycle.

The ideal candidate is an experienced paid social media planner/strategist that understands both brand and performance media and is comfortable moving between strategy, hands‑on campaign management, optimization, reporting and client communication. We’re looking for someone who is curious, collaborative, highly organized and passionate about social media. You bring a point of view on what’s happening now and what’s coming next; we’ll bring ambitious clients, collaborative teams and opportunities to put that thinking into action and grow your career.

Responsibilities

• Collaborate with media strategy/planning teams to develop paid social strategies, recommendations and activation plans across multiple clients, audiences and platforms


• Manage day‑to‑day paid social campaign responsibilities, including campaign setup, trafficking, quality assurance, monitoring, optimization and budget stewardship


• Translate client business and marketing objectives into platform strategies, audience approaches, creative recommendations and measurable campaign KPIs


• Analyze campaign performance and platform, audience and creative data to provide actionable insights and optimization recommendations


• Develop clear, client‑ready campaign recommendations, performance reports, presentations and points of view


• Partner with the paid social media director, creative and social content specialists to connect paid social strategy with platform behavior, creative best practices and emerging content formats


• Collaborate with media, brand strategy, social content, data science, analytics and account management teams to create integrated audience and campaign insights


• Build and maintain collaborative relationships with social teams, technology providers and other external partners


• Stay current on emerging social platforms, ad products, creator opportunities, privacy developments, measurement capabilities and changes in consumer behavior


• Proactively educate internal and client teams about paid social trends, emerging opportunities and platform implications


• Contribute to the growth of the agency’s paid social practice by developing best practices, testing new capabilities and sharing knowledge across disciplines


• Integrate emerging AI technologies into daily workflows to support research, campaign development, optimization, reporting and operational efficiency

Required Skills

• Hands‑on experience executing and managing paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Reddit, Pinterest and Snapchat


• Working knowledge of emerging social and community environments, such as Discord, and the ability to evaluate their relevance based on client audiences, objectives and available advertising opportunities


• Understanding of creator‑led media, influencer amplification, social commerce and emerging social content formats


• Experience building and managing both B2B and B2C audience‑targeted campaigns across brand and performance objectives


• Strong analytical skills, including the ability to interpret platform, web analytics, conversion and audience data and translate findings into actionable recommendations


• Experience developing campaign reports, optimization analyses and client‑ready performance narratives tied to business and marketing goals


• Familiarity with enterprise social advertising and management platforms such as Sprinklr, as well as native platform campaign‑management tools


• Familiarity with web analytics, measurement and tagging tools such as Google Analytics, Adobe Analytics and platform conversion APIs or pixels


• Experience working with marketing technology platforms, including CRM, CDP and audience‑management tools, to support targeting, measurement and campaign insights


• Ability to manage multiple budgets, timelines, campaigns and deliverables across multiple clients and brands


• Strong communication and presentation skills, with the ability to explain paid social strategy, performance and recommendations to internal and client teams


• Excellent organizational skills and attention to detail


• Ability to prioritize effectively and operate confidently with appropriate direction


• Curious and resourceful, with a commitment to ongoing learning and sharing knowledge with others


• Competent at prompting AI and interpreting AI‑generated outputs to assist with research, analysis, campaign development and reporting

Qualifications

• Bachelor’s degree or equivalent industry experience


• Minimum two years of hands‑on paid social media experience, preferably within an agency environment


• Experience managing multiple clients, campaigns, budgets and platform environments


• Integrated agency experience preferred


• Experience across both brand and performance marketing objectives preferred B2B, CPG, retail or healthcare category experience a plus


• Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides experience a plus


• Ability to travel as needed

At the time of posting, the base salary for this position ranges from $60,000–$80,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks and the flexibility of a hybrid work environment.

About Colle Mcvoy

Colle McVoy is a full‑service, certified B Corp agency building enduring relationships between forward‑thinking brands and people. For more than 90 years, we've evolved alongside the brands and people we serve. We believe the strongest ideas begin with a deep understanding of people, creating work that builds brands, influences decisions and moves culture.

Recognized as an Adweek Agency of the Year, Ad Age A‑List Standout Agency and a Fast Company Most Innovative Company, we partner with iconic brands including 3M, Dairy Queen, McCormick & Company, Perdue Farms, Revlon, Target, U.S. Bank and more. Our connected capabilities bring together strategy, creative, design, experiential, social, content, media and earned creative/PR.

As part of DonerColle Partners, a strategic alliance with Doner, we extend those capabilities through expanded production, AI‑powered innovation and integrated expertise to help brands win between the coasts. For more information, visit collemcvoy.com and donercolle.com, or follow us on LinkedIn and Instagram.

We are an Equal Opportunity Employer