Paid Social Strategist for Growth & Insights

Mdg Advertising, Inc; Boca Raton (FL); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Health plan

Dental plan

Vision plan

PTO

401K with match

Voluntary benefits

Job summary

The Social Media Specialist at Mdg Advertising, Inc will manage and optimize paid social campaigns for multiple clients across platforms like Facebook, Instagram, Pinterest and LinkedIn. You will develop strategies, analyze results, and collaborate with cross-functional teams to drive performance.

Ideal candidates have 2–3 years of media-buying experience in an agency, strong communication skills, and the ability to manage multiple projects while adapting to change.

Qualifications

• Knowledge of social media platforms and their capabilities.
• Excellent communication and collaboration skills.
• Knowledge across all major paid social media tools & platforms
• Knowledge of media fundamentals, including media math & audience development,
• Create flowcharts, budget sheets, and PowerPoint presentations
• Establish a collaborative working relationship with the media & account teams
• Perform monthly or as-needed reporting
• Bachelors Degree in advertising/marketing or related field
• Minimum of 2-3 years of media-buying experience at an advertising agency
• Detail-oriented individual with excellent written and verbal skills
• Thrives on working with others as a team, but can also work autonomously
• Ability to manage multiple projects simultaneously, adapting easily to change
• Client-facing experience and presentation skills a plus

Responsibilities

• Develop paid social strategies aligned with client objectives.
• Execute end-to-end campaigns across multiple platforms.
• Analyze performance and provide optimization insights.

Skills

Social media platforms

Communication

Collaboration

Media buying knowledge

Presentation skills

Autonomous work

Education

Bachelors Degree in advertising/marketing or related field

Tools

PowerPoint

Budget spreadsheets

Analytics tools

Job description

The Social Media Specialist at Mdg Advertising, Inc will manage and optimize paid social campaigns for multiple clients across platforms like Facebook, Instagram, Pinterest and LinkedIn. You will develop strategies, analyze results, and collaborate with cross-functional teams to drive performance.

Ideal candidates have 2–3 years of media-buying experience in an agency, strong communication skills, and the ability to manage multiple projects while adapting to change.