Paid Social Specialist

Arhaus; Boston Heights (OH); On-site; USD 65,000 - 85,000; Full time

Job summary

A leading company in luxury home décor is seeking a Specialist, Paid Social to drive their paid social advertising strategies. This role requires a data-driven approach to campaign management, excellent communication skills, and the ability to thrive in a fast-paced environment. With responsibilities including budget management and performance analysis, the ideal candidate will have a passion for social media and emerging trends, ensuring effective audience engagement and campaign optimization.

Qualifications

• 3+ years of experience in paid social.
• Experience with multi-million dollar budgets.
• Strong understanding of paid social ecosystems.

Responsibilities

• Manage daily campaign planning and execution.
• Analyze performance metrics and optimize strategies.
• Lead creative development for social campaigns.

Skills

Data-driven problem solving

Campaign optimization

Communication

Organizational skills

Trend identification

Tools

Google Analytics

Job description

Arhaus was founded in 1986 on a simple idea: Furniture and décor should be sustainably sourced, lovingly made, and built to last. Today, we partner with artisans around the world who share our vision, creating beautiful, heirloom-quality pieces that can be used—and loved—for generations.

Arhaus is searching for a Specialist, Paid Social, responsible for managing our end-to-end paid social efforts. In this highly data-driven, analytical role, this team member will own the strategy, creative, execution and optimization to drive profitable growth across Paid Social platforms (ie Meta, Pinterest, etc). Reporting to the Senior Manager, Social Media, this team member is both a strategic data-driven thinker and a compelling storyteller, with the ability to translate big data sets into clear, actionable insights. This position is located on-site at our Corporate Headquarters in Boston Heights, OH.

Key fundamental skill sets for this role will be:

• Lead and perform day-to-day campaign planning, best-in-class execution, and optimization to deliver sales and ROI targets, as well as other primary channel objectives
• Continuously track and report on performance, identifying key wins and proactively acting upon learnings to advise future campaigns and strategies, maximizing results
• Manage in platform activation for campaigns across Meta, Pinterest, etc, optimizing targeting, budget, creative, landing page strategies, etc
• Lead creative development work streams and creative briefing, defining ad creative strategy and partnering closely with internal and external teams to develop and iterate
• Track emerging social trends, identifying new, innovative ways to evolve paid social strategy, growing our audience and driving new customer acquisition and retention
• Develop and execute on roadmap for paid social campaigns that align with business objectives, staying ahead of industry trends and platform updates
• Pull and present data and insights to cross functional teams and senior leadership, translating takeaways and next steps

Requirements:

• 3+ years of paid social experience, hands-on executing and optimizing ad campaigns
• Experience working and managing multi million dollar budgets
• Deep understanding of paid social advertising ecosystem, including campaign structure, audience segmentation, bidding strategies, and attribution modeling
• Demonstrated understanding of full funnel strategy and differences between key campaign objectives
• Strong organizational skills, incredibly keen eye for detail, and ability to manage multiple projects at once
• Inspired by the changing digital landscape - social, experiential, and brand obsessed
• Data-driven problem solving skills, with a desire to look for opportunities through data analysis and to take action on them
• Passion for pop culture, trends in social media, understanding of landscape and performance drivers
• Experience in a fast-paced environment where deadlines, priorities, and initiatives pivot at the speed of social trends
• Excellent communication and collaboration skills to work cross-functionally with marketing, creative, influencer teams and others
• Proactive, adaptable and able to manage multiple projects in a fast-paced environment

Preferred Experience:

• Familiarity with multiple forms of analytics and measurement tools (ie A/B + Brand/Conversion Lift Testing structures, Google Analytics and Mixed Media Modeling tools, etc)
• Experience with CDP audience segmentation + platform activation
• Experience with retail and/or eCommerce D2C brands
• Understanding of retail calendar and seasonal process
• Passion for interior design and the luxury home industry

Arhaus is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.Arhaus is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.All employment decisions at Arhaus are based on business needs, job requirements, and individual qualifications, without regard to race, color, sex, sexual orientation, gender identity, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Arhaus will not tolerate discrimination or harassment based on any of these characteristics. Arhaus encourages applicants of all ages.

Equal Opportunity Employer
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