PAID SOCIAL SPECIALIST

AXM (Ars X Machina); San Francisco (CA); Remote; USD 50,000 - 90,000; Full time

Job summary

Join a dynamic and innovative agency as a Paid Social Specialist, where you will play a key role in executing and optimizing paid social media campaigns for diverse clients. This fully remote position offers the opportunity to work closely with media and analytics teams, ensuring campaigns align with client objectives. You'll engage in hands-on management of campaigns across platforms like Facebook, Instagram, and TikTok, while also presenting insights and recommendations to clients. If you're passionate about social media and eager to make an impact in a fast-paced environment, this role is perfect for you.

Qualifications

• 2-4 years of experience in paid social media roles is essential.
• Strong knowledge of social media platforms and management.

Responsibilities

• Execute and manage paid social media campaigns across various platforms.
• Collaborate with analytics teams to optimize campaign performance.

Skills

Paid Social Media Management

Communication Skills

Critical Thinking

Problem Solving

Attention to Detail

Time Management

Tools

Google Workspace

Microsoft Suite

Social Media Platforms

Social Listening Tools

Job description

** This is a fully remote position. Please only apply to this position if you reside in one of the following US States where Ars X Machina (AXM) currently operates:

Alabama, Arizona, California, Colorado, Connecticut, Georgia, Illinois, Kansas, Massachusetts, Michigan, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Texas, Washington

Please note that we do not offer visa sponsorship for this position. Candidates must be legally authorized to work in the United States (specifically in the states we operate business) without requiring visa sponsorship. Employment is contingent upon successful completion of a background check. Thank you for your understanding.

SUMMARY:

The PAID SOCIAL SPECIALIST will help coordinate and execute new and ongoing paid Social Media campaigns and will report directly to the Social Media Supervisor. The person in this role will execute, manage, optimize and contribute to reporting on Paid Social campaigns across B2C and/or B2B clients. They will collaborate closely with media and analytics teams to ensure social media campaigns are executed and performing in alignment with client objectives and media strategies. This role is hands-on and client-facing, as part of a larger client team.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Hands-on keyboard execution of social campaigns across platforms, including set up and management of paid social media campaigns across all platforms as needed, including Facebook, Instagram, TikTok, Pinterest, LinkedIn, Snapchat, YouTube, Reddit and Quora.
• Ensure accuracy of campaign set up, targeting, and ensure that campaign budgets are spending/pacing appropriately.
• Build creative assets in platforms and share with client and/or creative agency for review as needed.
• Familiarity presenting recommendations or performance reports to internal and external teams with support from Supervisor.
• Work closely with our in-house analytics team and Social Supervisor to pull and provide platform reporting and campaign insights on an ongoing basis.
• Proactively provide optimization recommendations based on platform activity.
• Attend weekly and monthly internal and client calls to review status items, media recommendations, performance, and optimizations.
• Pay very close attention to detail by evaluating all client initiatives and keeping informed of new promotions, offers, changes to platform, etc.
• Keep abreast of knowledge around latest industry trends and expertise of platform best practices. Attend webinars, platform trainings, and in-person paid social industry events as able/applicable.
• Understanding of standard agency billing practices and expectations.
• Utilize social listening/sentiment tools to recommend enhancements to the overall media or social strategy.
• Participate in department work by supporting client/agency POVs, supplementing AXM Paid Social Best Practices documentation, and maintaining platform specific spec sheets.
• Assist in larger agency initiatives such as contributing to agency thought leadership pieces, writing case studies and participating in new business work.
• Participate in brainstorming sessions for assigned and unassigned clients.

REQUIREMENTS

• 2-4 years of experience in a paid social media role.
• Strong knowledge of paid social media platforms.
• Ability to activate and manage social media buys in multiple platforms.
• Ability to work strategically and seamlessly across multiple clients and campaigns.
• Strong oral and written communication skills.
• Demonstrate critical thinking and problem-solving abilities.
• AXM is a fully remote agency. The ability to be resourceful and seek solutions independently, as well as being a self-starter is critical to your success. This includes also knowing when and how to ask for help when needed.
• Ability to work and collaborate with clients, internal teams, and agency partners, including media vendors and creative agencies.
• Ability to manage expectations and priorities and meet deadlines (time management).
• Acute attention to detail.
• Strong experience working within Google Workspace & Tools and Microsoft Suite.
• Knowledge of Organic Social Media and Influencer Media experience a plus.
• Passion for advertising and social media.

ABOUT ARS X MACHINA (AXM):

AXM (formerly Media Matters Worldwide) is a full-service media planning and buying agency headquartered in San Francisco, with remote employees throughout the US. We develop plans across all media—Digital, TV, Radio, Print, Outdoor, Social, Mobile, Email, Direct Mail, and Search. We handle all aspects of media, from beginning to end—research, planning, negotiating, insertion orders, billing, tracking, and optimization. We work with B2B and B2C campaigns—direct response and brand campaigns. We pride ourselves on our negotiation skills, leadership, relationships with our clients and vendors, efficiency (we move faster than big agencies), transparency, and high level of client service.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.