Paid Social Manager

Wander, Inc.; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Wander, Inc. is seeking an experienced performance marketer to autonomously manage and optimize paid social and display advertising across multiple platforms. The role requires strategic planning, execution, and analysis to hit aggressive growth targets while fostering creative partnerships and evaluating emerging ad formats. This remote position enables significant impact on Wander's marketing initiatives with a competitive salary and benefits.

Benefits

Competitive salary & equity package

Remote-first culture with quarterly team offsites

Unlimited PTO

401(k) match

Comprehensive health/dental/vision

Qualifications

• 4-7 years in managing paid social display campaigns.
• Experience with Meta, TikTok, Pinterest, and Criteo.
• Strong analytical skills and comfort with end-to-end workflows.

Responsibilities

• Build quarterly channel roadmaps and audience frameworks.
• Launch and scale campaigns, optimize for ROAS and CAC.
• Own weekly pacing and deep-dive post-campaign analyses.

Skills

Analytical Skills

Communication

Campaign Management

Creative Thinking

Tools

Excel

Looker

SQL

Job description

About Wander

Wander pioneered the “hotelification” of vacation rentals – combining the quality of a luxury hotel with the comfort of a private vacation home. Now we’re taking our verticalized travel experience guests love global with an end-to-end travel platform for trips, experiences and concierge service.

Role Summary

We’re looking for an experienced performance marketer to own Wander’s paid social and display programs end-to-end (Meta, Pinterest, TikTok, Criteo, and emerging channels). You’ll operate autonomously as the in-house subject-matter expert—planning strategy, managing budgets, launching tests, and collaborating closely with creative, lifecycle, and data teams to hit aggressive growth targets.

What You’ll Do

Strategy & Planning – Build quarterly channel roadmaps, audience frameworks, and testing calendars that ladder to company goals.

Execution & Optimization – Launch, monitor, and scale campaigns; continuously refine targeting, creative mix, and bidding to improve ROAS and CAC.

Analysis & Reporting – Own weekly pacing, deep-dive post-campaign analyses, and attribution modeling

Creative Partnership – Brief and iterate ad concepts; push for thumb-stopping creative that balances brand and performance.

Channel Expansion – Evaluate new ad formats and emerging platforms; run pilots and build business cases for scale.

Must-Have Qualifications

• 4–7 years hands-on experience managing paid social display campaigns in high-growth B2C or marketplace environments.

• Proven track record beating ROAS/CAC targets on Meta and at least one of: TikTok, Pinterest, Criteo/retargeting DSPs.

• Deep knowledge of campaign structures, tracking, incrementality testing, and creative best practices.

• Comfort owning end-to-end workflows—strategy → build → launch → analysis—with minimal oversight.

• Strong analytical chops (Excel/Sheets, Looker, or similar BI; SQL nice to have).

• Excellent communication skills; able to translate results into clear stories for non-marketers.
  

Nice-to-Haves

• Experience marketing travel, hospitality, or luxury-lifestyle brands.

• Familiarity with GA4, MMM, media mix testing, or CDP-driven personalization.

• Prior work at a startup or fast-scaling team (0 → 1 playbook)
  

What We Offer

• Competitive salary & equity package

• Remote-first culture (US-time-zones preferred) with quarterly team offsites at Wander homes

• Unlimited PTO, 401(k) match, comprehensive health/dental/vision

Location & Reporting

• Remote – U.S. (Some overlap with Pacific Time preferred)

• Reports to Head of Growth Marketing