PPC Senior Paid Social Specialist (LinkedIn & Facebook)

TA Monroe; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

TA Monroe, a digital strategy firm based in NYC, is seeking a remote Project Manager with expertise in B2B paid social advertising. This role involves strategy development, campaign management, and analytics reporting. The ideal candidate should possess significant experience in managing B2B accounts and demonstrate proficiency in digital advertising tools.

Qualifications

• 3+ years of experience in Paid Social (LinkedIn & Facebook)
• Certifications: FB Blueprint Certification and/or Google Ads
• Experience managing moderate to large scale B2B accounts

Responsibilities

• Plan and coordinate projects within budget, timeline, and scope.
• Create and implement paid media ad campaigns.
• Monitor and report campaign KPIs to clients.

Skills

Market/Competitor research

Attention to detail

Data-driven problem solving

Analytical skills

Project management

Education

Degree in marketing, finance, engineering, economics or relevant work experience

Tools

Google Analytics

MS Excel

PowerPoint

Word

Job description

TA Monroe is based in New York City USA, but since this job is remote, we are accepting applications from candidates all over the world. The ideal candidate will be responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. They will also effectively monitor and present project updates to management & team members.

Responsibilities:

1. Strategy
   1. Market/Competitor research
   2. Setting paid media goals & KPIs
   3. Creating a Full Funnel Strategy
   4. Implementing the Full Funnel Strategy
2. Campaign Building
   1. Creating & setting up paid media ad campaigns
   2. Accurately managing budget & spend
   3. Monitoring and Optimising paid media campaigns
3. Analytics: Reviewing & reporting campaign KPIs to client - weekly & monthly
4. Provide inputs on creative copy and graphical ad templates;
5. Keep pace with paid media industry trends and developments;
6. Communicate to team and management on project development, timelines, results
7. Work closely with the other team members to meet client goals.

Qualifications:

1. Certifications: FB Blueprint Certification by Facebook related certificates and/or Google Ads related certificates & Upper Intermediate English (minimum)
2. 3+ years of experience in Paid Social (LinkedIn & Facebook) mostly about daily & weekly management of paid ads
3. 3 – 5 years B2B experience in Linkedin Ads and FB Ads
   Proficiency in managing moderate to large scale B2B accounts in different business verticals, specially B2B SaaS & experience with A/B and multivariate experiments
4. Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience)
5. Proficiency in MS Excel, PowerPoint, and Word
6. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools;

Must Have Soft Skills:

1. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
2. Ability to clearly and effectively articulate thoughts and points.
3. Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
4. High levels of integrity, autonomy, and self-motivation.
5. Excellent analytical, organizational, project management and time management skills.

About the company

We are strategists and thinkers in the digital space. We specialize in helping B2B companies build world-class revenue generation engines. We think of scalability. We’re scientific about profitability. We bring decades of highly specialized marketing, digital strategy, and advertising expertise to our clients.

Our Philosophy

We believe creating sustainable demand delivers better ROI. When it comes to growth marketing, we let science guide us. Our systematic approach thrives on data and is driven by expert strategists. Test & Learn is in our DNA. We bring collective insights from 5,000+ experiments to our clients. We help brands build value.