Paid Social & Programmatic Growth Analyst

SeatGeek; New York (NY); Hybrid; USD 63,000 - 92,000; Full time

Benefits offered by this job

Discretionary annual bonus

Flexible work environment (in-office 0

WFH stipend

Unlimited PTO

Family leave up to 16 weeks

401(k) matching

Student loan matching program

Health, vision, dental, life insurance

Family-building support

Job summary

SeatGeek is hiring an Analyst for the Paid Social and Programmatic team in New York. You’ll manage campaigns across Meta, TikTok, Reddit and Snapchat, optimizing budgets and ROAS while driving growth for live events.

You’ll combine data-driven analysis with creative testing, working with product feeds, dynamic templates, and cross-functional partners to measure incrementality and improve performance. A strong communicator with a passion for live events will thrive here.

Qualifications

• 2+ years of hands-on experience running performance advertising.
• Experience managing variable budgets at scale with ROAS targets.
• Analytical, data-driven background with ability to pull insight from large datasets.
• Strong project and time management skills.
• Clear written and verbal communication.

Responsibilities

• Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat.
• Manage variable budgets to maximize scale while hitting ROAS targets.
• Build and optimize per-performer campaigns for artists, teams and tours against a calendar.
• Run dynamic and catalog-driven campaigns with product feeds and dynamic creative templates.
• Design and execute experiments and A/B tests across targeting, creative, copy and landing pages.
• Partner with Analytics to design holdouts and translate results into budget decisions.
• Collaborate with Creative to test briefs and measure results.
• Work with Engineering to improve internal tooling for campaign creation.
• Engage with platform partners to push capabilities toward SeatGeek priorities.

Skills

Performance advertising

Meta ads

Budget management

Data analysis

A/B testing

Education

Bachelor's degree

Tools

Looker

Hex

Job description

SeatGeek is hiring an Analyst for the Paid Social and Programmatic team in New York. You’ll manage campaigns across Meta, TikTok, Reddit and Snapchat, optimizing budgets and ROAS while driving growth for live events.

You’ll combine data-driven analysis with creative testing, working with product feeds, dynamic templates, and cross-functional partners to measure incrementality and improve performance. A strong communicator with a passion for live events will thrive here.