Paid Social Manager: Strategy, Optimization & Impact

Publicis Collective; Chicago, Northern (IL, KY); Hybrid; USD 75,000 - 108,000; Full time

Job summary

Publicis Collective is seeking a Manager, Paid Social to lead day-to-day strategy, activation, optimization, and measurement of paid social campaigns. You will translate client objectives into audience, platform, investment, and measurement plans while ensuring campaigns meet defined KPIs.

This role blends strategic leadership with hands-on execution, mentoring Analysts and Senior Analysts and delivering data-driven insights to drive business outcomes.

Qualifications

• 3+ years of paid social experience.
• Expertise across Meta, TikTok, Snapchat, and Pinterest.
• Ability to translate complex data into clear recommendations.
• Strong client-facing communication and presentation skills.
• Experience leading, coaching, and developing junior team members.
• Strong Excel and PowerPoint skills (Pivot Tables).

Responsibilities

• Lead day-to-day planning, activation, optimization, and measurement of paid social campaigns across platforms.
• Translate client objectives into audience, platform, investment, and measurement strategies.
• Oversee campaign setup, budget pacing, QA, and performance against KPIs.
• Analyze performance and provide actionable insights and data-driven recommendations.
• Mentor Analysts and Senior Analysts with feedback and coaching.
• Review deliverables to maintain high quality and client readiness.
• Partner with cross-functional teams to connect paid social to broader objectives.
• Identify and champion test-and-learn opportunities across audiences and formats.
• Stay ahead of platform changes and apply new opportunities to client challenges.

Skills

Paid social strategy

Platform expertise

Data-driven decisions

Mentoring

Client-facing communication

Project management

Excel skills

Tools

Meta Ads Manager

TikTok For Business

Snapchat Ads

Pinterest Ads

Excel

PowerPoint

Job description

Publicis Collective is seeking a Manager, Paid Social to lead day-to-day strategy, activation, optimization, and measurement of paid social campaigns. You will translate client objectives into audience, platform, investment, and measurement plans while ensuring campaigns meet defined KPIs.

This role blends strategic leadership with hands-on execution, mentoring Analysts and Senior Analysts and delivering data-driven insights to drive business outcomes.