Paid Social Supervisor: Data-Driven Campaigns & Leadership

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401K

Paid time off

Job summary

Publicis Groupe in New York is seeking a seasoned Media Supervisor, Paid Social to lead data-driven paid social campaigns across major platforms. You will work with cross-functional teams to plan, implement, and optimize strategies that align with client goals.

The role requires 5–7+ years in media planning/buying, hands-on self-serve experience on social platforms, and team leadership. Expect a mix of strategic and hands-on execution with on-site collaboration.

Qualifications

• Bachelor’s Degree required.
• 5-7+ years of experience in media planning/buying or ad operations preferred.
• 2+ years hands-on experience in self-service capacity within social platforms (Brand Networks, 4C, Kinetic Social).
• 1+ years of team management experience.
• Familiarity with prompt-based AI tools (ChatGPT, Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Oversee development of paid social program strategies and analysis with cross-functional teams.
• Guide and manage relationships between teams and clients to deliver high-quality work.
• Partner with planning and analytics to align paid social with overall media strategy.
• Run paid media in API partner platforms and in social platforms; QA campaign setup and trafficking.
• Stay updated on new ad products and translate them into business goals.
• Test API partners and maintain relationships with platform partners to influence roadmaps.
• Use real-time data and learnings to optimize campaigns.
• Manage budgets, bids, and target audiences using platform tools.
• Be on-call during non-business hours for posting and optimization.
• Train junior team members as needed.

Skills

Cross-functional collaboration

Project management

Excel

Verbal and written communication

Understanding of media metrics

Education

Bachelor’s Degree

Tools

Brand Networks

4C

Kinetic Social

Facebook/Instagram

Twitter

LinkedIn Platforms

Job description

Publicis Groupe in New York is seeking a seasoned Media Supervisor, Paid Social to lead data-driven paid social campaigns across major platforms. You will work with cross-functional teams to plan, implement, and optimize strategies that align with client goals.

The role requires 5–7+ years in media planning/buying, hands-on self-serve experience on social platforms, and team leadership. Expect a mix of strategic and hands-on execution with on-site collaboration.