Paid Social Performance Manager

EGC Group; Melville (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

EGC Group is seeking a Paid Social Performance Manager to own strategy and optimization across Meta (Facebook/Instagram) and TikTok, driving scale while reducing CAC. This hands-on role requires strong analytical skills and proven success in scaling campaigns for client accounts.

Reporting to the Director of Paid Media, you will collaborate with cross-channel specialists and share real-time performance updates in a client-facing Slack channel, delivering proactive learnings and clear

Qualifications

• 2-4 years hands-on paid social campaign experience on Meta and TikTok.
• Strong analytical mindset focused on CAC, LTV, ROAS, CPM, and funnel data.
• Direct client account management experience with presenting insights and recommendations.

Responsibilities

• Lead paid social execution and day-to-day account management across Meta and TikTok.
• Scale campaigns while optimizing CAC and ROAS.
• Manage and adjust budgets across campaigns to maximize ROI.
• Collaborate with creative and analytics teams on ad testing, audience segmentation, and funnel optimization.
• Conduct daily monitoring, pacing, bid adjustments, and reporting to meet objectives.
• Provide proactive updates and learnings in a client-facing Slack channel.

Skills

Paid social management

Meta & TikTok advertising

CAC optimization

Client account management

Campaign optimization tools

Tools

Meta Ads Manager

TikTok Ads Manager

Dashboard reporting

Job description

The Paid Social Performance Manager will own paid social campaign strategy and optimization across Meta (Facebook/Instagram) and TikTok to drive scale efficiently while reducing customer acquisition cost (CAC). This role requires an analytical, hands-on media manager with experience scaling campaigns, deep knowledge of platform best practices, and proven account management expertise. You will work under the Director of Paid Media, collaborate with cross-channel specialists, and contribute daily to a client-facing Slack channel, offering proactive communication and real-time performance updates.

Primary Responsibilities

• Lead paid social campaign execution and day-to-day account management across Meta and TikTok.
• Scale campaigns effectively while continuously optimizing CAC and ROAS.
• Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance.
• Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization.
• Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met.
• Deliver proactive updates and performance learnings in a client-facing Slack channel serving as a primary point of contact on social campaign activity.
• Stay ahead of platform algorithm changes, beta features, and emerging best practices for Meta and TikTok.

The Ideal Candidate Will Possess The Following Skills:

• 2-4 years of hands-on experience managing paid campaigns on Meta and TikTok.
• Strong analytical mindset with a focus on CAC, LTV, ROAS, CPM, and funnel performance data.
• Direct client account management experience, including presenting insights and performance recommendations.
• Deep understanding of platform-native ad tools, reporting dashboards, and campaign structures for Meta and TikTok.
• Demonstrated knowledge of Meta compliance requirements and advertising restrictions, particularly for healthcare and regulated industries.
• Experience collaborating cross-functionally with creative and analytics teams.
• Highly organized, detail-oriented, and proactive with strong written and verbal communication skills.

The EGC Group is an equal opportunity employer. In accordance with anti-discrimination laws, The EGC Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.