Paid Social Media Buyer

Jump 450; New York (NY); Remote; USD 90,000 - 100,000; Full time

Job summary

A leading company in digital marketing is seeking a performance marketing expert to manage and optimize paid media campaigns across various platforms. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to analyze data for strategic recommendations. This 100% remote position offers a competitive base salary and additional commissions based on performance.

Qualifications

• 5+ years of performance marketing experience in social media.
• Experience managing large budgets with significant optimizations.

Responsibilities

• Execute paid digital media campaigns on platforms like Facebook and YouTube.
• Analyze data to synthesize insights and recommend actions.
• Prepare reports and present results to clients and management.

Skills

Problem Solving

Communication

Project Structuring

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Automation Tools

Job description

100% Remote Position

Base Salary: $90-100K Base

Additional Commissions: 20-80% of Base Salary

Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more. This includes planning, implementation, monitoring, optimization, analysis, and reporting.

This role will serve as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting, as well as responding to ad-hoc requests. You will target customers, create compelling ads with our creative team, and deliver outstanding communication, service, and campaign performance.

Additional Responsibilities include:

• Assist in developing media strategies and building paid media plans (audience targeting, segmentation, messaging, budgeting, optimizations)
• Use real-time data dashboards and reporting tools to communicate campaign performance and develop future strategies
• Analyze data to synthesize insights and recommend actions
• Continuously optimize campaigns and establish benchmarks for future tests
• Communicate with clients about planning, performance, and project status
• Prepare reports and present results to clients and management
• Stay updated on best practices and strategies in advertising networks
• Use a data-driven approach to develop marketing strategies aligned with client objectives
• Build effective client relationships
• Gather data on consumer, competitor, and market conditions

Requirements

• Bachelor's degree in Marketing or related field
• 5+ years of performance marketing experience in social media
• Proficient with automation tools (bidding, targeting), Google Analytics, and testing tools
• Experience scaling campaigns while maintaining or improving KPIs
• Experience managing large budgets with significant optimizations
• Strong problem-solving and project structuring skills
• Effective communication skills across all levels
• Ability to work in a fast-paced environment and manage time effectively