Growth-Oriented Paid Search Program Manager

Staples, Inc.; Framingham (MA); Presencial; USD 110 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Inclusive culture

Flexible PTO

Discount programs

Resumo da oferta

Staples, Inc. is seeking a Program Manager, Paid Search in Framingham, MA. You will own end-to-end paid search programs across Google Ads and Microsoft Ads, shaping campaigns to meet growth targets and drive ROAS.

Collaborate with Marketing, Merchandising, Analytics, and Pricing to align with promotions and product priorities, while managing budgets and delivering actionable insights. The role requires a data-driven mindset, strong analytical skills, and a track record of optimizing search

Qualificações

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in digital marketing, paid media, or performance marketing.
• Proven experience independently managing paid search campaigns across Google Ads and Microsoft/Bing Ads.
• Strong knowledge of campaign structure, keyword strategy, bid management, targeting, and search performance analysis.
• Demonstrated success improving ROAS, CPA, conversion rates, and other performance metrics through data-driven optimization.
• Experience conducting, analyzing, and applying A/B testing results to improve campaign performance.
• Experience with product feeds and shopping/search-based advertising programs.
• Advanced Microsoft Excel skills, including pivot tables, VLOOKUPs, and data visualization.
• Experience using marketing analytics and reporting platforms such as Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.

Responsabilidades

• Own end-to-end execution of paid search campaigns across Google Ads and Microsoft Ads, including structure, targeting, bidding, and optimization.
• Develop scalable campaign strategies aligned with business objectives, product priorities, and growth goals.
• Manage budget pacing and spend allocation to maximize performance and achieve targets.
• Monitor and analyze campaign performance, identifying opportunities to improve ROAS, CPA, CTR, and conversions.
• Conduct keyword research, expansion, and refinement strategies to capture incremental demand.
• Design and execute A/B tests across ad copy, landing pages, bidding strategies, and audiences.
• Partner with Marketing, Merchandising, Pricing, and Analytics teams to support promotions and initiatives.
• Develop recurring reports and dashboards translating performance data into insights for stakeholders.
• Evaluate emerging platform capabilities and automation opportunities to drive growth.

Conhecimentos

Paid search strategy

Campaign management

Performance marketing

Analytical skills

Data-driven decisions

Project management

Cross-functional collaboration

Formação académica

Bachelor's degree in Marketing

Ferramentas

Google Analytics

Adobe Analytics

Tableau

Power BI

Descrição da oferta de emprego

Staples, Inc. is seeking a Program Manager, Paid Search in Framingham, MA. You will own end-to-end paid search programs across Google Ads and Microsoft Ads, shaping campaigns to meet growth targets and drive ROAS.

Collaborate with Marketing, Merchandising, Analytics, and Pricing to align with promotions and product priorities, while managing budgets and delivering actionable insights. The role requires a data-driven mindset, strong analytical skills, and a track record of optimizing search