Paid Search Project Manager – Growth Marketing

Staples, Inc.; Framingham (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible PTO

Holiday schedule and paid holidays

Employee discounts

Job summary

Staples, Inc. seeks a Project Manager, Paid Search to drive paid search campaigns across Google Ads and Microsoft Advertising. You will plan, launch, and optimize campaigns with cross-functional teams to align with merchandising and pricing strategies.

The role requires strong analytics, campaign management, and the ability to balance strategic thinking with hands-on execution in a fast-paced environment. Staples offers flexible PTO and comprehensive benefits.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 2+ years in an analytics-heavy role (marketing, analytics, finance, or economics).
• Experience optimizing campaigns against CTR, CPC, CPA, and ROAS.
• Familiarity with paid search across Google Ads, Bing, and similar platforms.
• Experience with keyword research, bid management, and structure development.
• Proficiency in Excel with pivot tables, VLOOKUPs, and charts.
• Experience with Google Ads, Google Merchant Center, Adobe Analytics, Tableau/Power BI.
• Ability to manage multiple campaigns with strong attention to detail.

Responsibilities

• Support setup, launch, and ongoing management of paid search campaigns on Google Ads and Microsoft Advertising.
• Build and maintain campaign structures: campaigns, ad groups, keywords, extensions.
• Manage day-to-day operations: bid adjustments, keyword optimization, budget pacing.
• Perform QA to ensure campaigns, promotions, offers are correctly implemented.
• Set up and manage promotions aligned with pricing strategies.
• Monitor performance for CTR, CPC, CPA, conversion rate, ROAS; optimize accordingly.
• Conduct keyword research and competitor analysis for growth opportunities.
• Collaborate with cross-functional teams to enhance product feeds and shopping campaigns.
• Support testing across ad copy, audience targeting, bidding strategies, landing pages.
• Analyze data and develop recurring reports highlighting results and trends.

Skills

Analytical skills

Attention to detail

Written and verbal communication

Cross-functional collaboration

Problem solving

Campaign management

Multitasking

Curiosity and learning

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Google Ads

Google Merchant Center

Adobe Analytics

Tableau

Power BI

Excel (pivot tables, VLOOKUPs)

Job description

Staples, Inc. seeks a Project Manager, Paid Search to drive paid search campaigns across Google Ads and Microsoft Advertising. You will plan, launch, and optimize campaigns with cross-functional teams to align with merchandising and pricing strategies.

The role requires strong analytics, campaign management, and the ability to balance strategic thinking with hands-on execution in a fast-paced environment. Staples offers flexible PTO and comprehensive benefits.