Paid Social Manager - Subscriptions & Consumables (Remote)

iRESTORE; Los Angeles (CA); On-site; USD 105,000 - 129,000; Full time

Benefits offered by this job

Base salary range

Performance bonus

Medical insurance

Unlimited PTO

Remote-first

Job summary

iRESTORE is seeking a Manager, Paid Social to build and scale paid acquisition for Subscriptions and Consumables across Meta, TikTok, Google, YouTube, and emerging platforms. This hands-on role requires strong DTC experience, analytical rigor, and creative instincts to develop channel strategy, testing roadmaps, and measurement approaches from the ground up.

The ideal candidate will drive growth by optimizing campaigns, building forecasts, and collaborating with internal teams and agency

Qualifications

• 5–7 years of DTC digital marketing experience, including at least 4 years hands-on experience across paid social and paid search.
• Proven experience building and scaling campaigns across Meta Ads, with working experience in TikTok, Google, and YouTube Ads.
• Experience managing meaningful media budgets and improving acquisition performance through structured testing and optimization.
• Strong understanding of attribution and revenue reporting, with ability to connect media investment to customer acquisition, conversion, and revenue.
• Strong creative instincts and experience translating performance data into actionable briefs, concepts, and testing priorities.
• Highly analytical and comfortable using Google Analytics and Excel/Sheets to identify trends and make informed decisions.
• AI-forward working style with experience applying AI to analysis, copy, targeting, testing, or workflow automation.

Responsibilities

• Build and scale paid acquisition for Subscriptions and Consumables across Meta, TikTok, Google, YouTube, and emerging platforms.
• Own channel strategy, campaign setup, budget pacing, and day-to-day optimization against revenue, ROAS, CAC, traffic, CPC, and conversions.
• Develop a testing roadmap across audiences, bidding, structure, creative, landing pages, and new in‑platform opportunities.
• Partner with Senior Performance Creative Manager and agency partners to turn insights into new concepts and iterations.
• Identify opportunities across post-click journey and collaborate on landing-page/conversion testing.
• Build weekly and monthly forecasts, communicate performance clearly, and recommend budget or strategy shifts.
• Establish reporting and automation to improve visibility and speed of decision-making.
• Share learnings across Growth and stay current on platform changes, attribution, and AI-enabled marketing.

Skills

Paid social campaigns

Meta Ads

TikTok Ads

Google Ads

Data analysis

Tools

Triple Whale

Northbeam

Google Data Studio

Supermetrics

Job description

iRESTORE is seeking a Manager, Paid Social to build and scale paid acquisition for Subscriptions and Consumables across Meta, TikTok, Google, YouTube, and emerging platforms. This hands-on role requires strong DTC experience, analytical rigor, and creative instincts to develop channel strategy, testing roadmaps, and measurement approaches from the ground up.

The ideal candidate will drive growth by optimizing campaigns, building forecasts, and collaborating with internal teams and agency