Senior Paid Social Associate: Growth & Optimization

Publicis Health Media; Atlanta (GA); On-site; USD 61,000 - 80,000; Full time

Job summary

Publicis Health Media is hiring a Paid Social Senior Associate to lead paid social campaigns for assigned clients in a fast-paced, data-driven environment. You will monitor performance, optimize budgets, and generate client-ready reports while staying aligned with brand goals and regulatory considerations.

The role requires a strong understanding of major social platforms, hands-on campaign management experience, and the ability to collaborate across teams and vendors to maximize impact.

Qualifications

• Exhibits integrity and trust.
• Adherence to agency procedures and processes.
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite).
• Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines.
• Bachelor’s degree required.
• 3 years biddable social media campaign management experience.
• Healthcare industry knowledge a plus.
• Meta Blueprint Certification desired.

Responsibilities

• Understands the relationship between paid, owned, and earned social media tactics.
• Deep understanding of social media platforms such as Meta, Twitter, Linkedin, Snap, TikTok, Pinterest, Reddit, etc.
• Monitors the latest trends in social media to improve campaign performance and provide recommendations.
• Drives decisions around campaign architecture and setup.
• Pulls platform data & prepares reports for clients including campaign analysis.
• Grows partnerships with key vendors.

Skills

Social media management

Healthcare industry knowledge

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

Publicis Health Media is hiring a Paid Social Senior Associate to lead paid social campaigns for assigned clients in a fast-paced, data-driven environment. You will monitor performance, optimize budgets, and generate client-ready reports while staying aligned with brand goals and regulatory considerations.

The role requires a strong understanding of major social platforms, hands-on campaign management experience, and the ability to collaborate across teams and vendors to maximize impact.