Paid Social Manager

Wander; United States; Remote; USD 80,000 - 130,000; Full time

Job summary

Wander is seeking an experienced performance marketer to lead and optimize its paid social and display marketing efforts. This role involves strategic planning, execution, and collaboration with various teams to achieve aggressive growth targets while working in a remote-first environment.

Benefits

Competitive salary & equity package

Remote-first culture with quarterly team offsites

Qualifications

• 4–7 years managing paid social display campaigns in high-growth B2C environments.
• Proven track record of beating ROAS/CAC targets on Meta and at least one other platform.
• Deep knowledge of campaign structures and analytical tools.

Responsibilities

• Build quarterly channel roadmaps and audience frameworks.
• Launch and optimize campaigns for improved ROAS and CAC.
• Own analyses and post-campaign reporting.

Skills

Analytical skills

Communication

Tools

Excel

Looker

SQL

Job description

Wander pioneered the “hotelification” of vacation rentals – combining the quality of a luxury hotel with the comfort of a private vacation home. Now we’re taking our verticalized travel experience guests love global with an end-to-end travel platform for trips, experiences and concierge service.

Role Summary

We’re looking for an experienced performance marketer to own Wander’s paid social and display programs end-to-end (Meta, Pinterest, TikTok, Criteo, and emerging channels). You’ll operate autonomously as the in-house subject-matter expert—planning strategy, managing budgets, launching tests, and collaborating closely with creative, lifecycle, and data teams to hit aggressive growth targets.

What You’ll Do

Strategy & Planning – Build quarterly channel roadmaps, audience frameworks, and testing calendars that ladder to company goals.

Execution & Optimization – Launch, monitor, and scale campaigns; continuously refine targeting, creative mix, and bidding to improve ROAS and CAC.

Analysis & Reporting – Own weekly pacing, deep-dive post-campaign analyses, and attribution modeling

Creative Partnership – Brief and iterate ad concepts; push for thumb-stopping creative that balances brand and performance.

Channel Expansion – Evaluate new ad formats and emerging platforms; run pilots and build business cases for scale.

Must-Have Qualifications

4–7 years hands-on experience managing paid social display campaigns in high-growth B2C or marketplace environments.

Proven track record beating ROAS/CAC targets on Meta and at least one of: TikTok, Pinterest, Criteo/retargeting DSPs.

Deep knowledge of campaign structures, tracking, incrementality testing, and creative best practices.

Comfort owning end-to-end workflows—strategy → build → launch → analysis—with minimal oversight.

Strong analytical chops (Excel/Sheets, Looker, or similar BI; SQL nice to have).

Excellent communication skills; able to translate results into clear stories for non-marketers.

Nice-to-Haves

Experience marketing travel, hospitality, or luxury-lifestyle brands.

Familiarity with GA4, MMM, media mix testing, or CDP-driven personalization.

Prior work at a startup or fast-scaling team (0 → 1 playbook)

What We Offer

Competitive salary & equity package

Remote-first culture (US-time-zones preferred) with quarterly team offsites at Wander homes

Location & Reporting

Remote – U.S. (Some overlap with Pacific Time preferred)