Paid Social Lead - Health & Pharma Activation

MERGE; Kansas City (MO); Hybrid; USD 77,000 - 98,000; Full time

Benefits offered by this job

Medical insurance

401K & matching

Flexible time off

Job summary

MERGE, a marketing and technology agency at the intersection of health and wellness, seeks a Paid Social Manager to lead end-to-end campaign execution for pharmaceutical and life sciences clients. You will optimize strategies across Meta, LinkedIn, TikTok, Reddit, Pinterest, Snap, and X while ensuring MLR and FDA compliance.

The role requires collaboration with analytics, strategy, and creative teams. You will drive audience strategy, forecasting, and performance reporting, translating client

Qualifications

• Bachelor’s degree in marketing, communications, advertising or related field.
• 3–5 years of hands-on paid social campaign management, ideally in an agency environment.
• Experience running paid social for pharmaceutical or life sciences brands.
• Working knowledge of MLR review and regulatory health ad requirements.
• Deep, hands-on platform expertise across Meta, LinkedIn, TikTok, Reddit, Pinterest, Snap, and X.

Responsibilities

• Translate client goals into full-funnel paid social strategies for patient, caregiver, and HCP audiences.
• Manage campaign setup, tracking infrastructure, and QA procedures.
• Oversee budgeting, pacing, and monthly reconciliations across campaigns.
• Run structured testing and optimizations to improve performance.
• Ensure brand safety and compliance with regulatory guidelines.

Skills

Paid social management

Pharma advertising

Analytics & reporting

Regulatory awareness

Cross-functional collaboration

Education

Bachelor's degree in marketing/communications/advertising

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

Reddit Ads Manager

Pinterest Ads Manager

Snap Ads

X (Twitter) Ads

Job description

MERGE, a marketing and technology agency at the intersection of health and wellness, seeks a Paid Social Manager to lead end-to-end campaign execution for pharmaceutical and life sciences clients. You will optimize strategies across Meta, LinkedIn, TikTok, Reddit, Pinterest, Snap, and X while ensuring MLR and FDA compliance.

The role requires collaboration with analytics, strategy, and creative teams. You will drive audience strategy, forecasting, and performance reporting, translating client