Manager, Paid Social

mergeworld; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

MERGE is seeking a Paid Social Manager to lead strategic planning and activation for paid social campaigns in health and wellness marketing. This role focuses on translating brand and business objectives into effective, full-funnel strategies across channels, while collaborating with cross-functional teams to align creative, analytics, and media plans.

You will work within a health-focused agency environment, applying privacy standards and health-category regulations to optimize campaigns,

Responsibilities

• Translate overarching brand and business objectives into full-funnel paid social strategies targeting patient, caregiver, and HCP audiences, partnering with the Associate Director.

Job description

At MERGE, we are Built Different . We are a marketing and technology agency purpose-built for the intersection of health and wellness-where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our Paid Social Manager, you will…

What you'll do

Strategic Planning & Audience Strategy

• Translate overarching brand and business objectives into full-funnel paid social strategies targeting patient, caregiver, and HCP audiences, partnering closely with the Associate Director.
• Develop data-driven audience segments utilizing CRM/first-party data, NPI-matched HCP lists, contextual signals, and platform targeting while adhering to privacy standards and health-category regulations.
• Formulate recommendations for platform selection, budget distribution, and flighting schedules, authoring the paid social components of comprehensive media plans and POVs.
• Facilitate collaborative brainstorming sessions with creative, strategy, and analytics partners to tailor ad formats and creative messaging to specific channels and target groups.

Campaign Activation, Optimization & Management

• Oversee campaign technical setup and architecture, including account structure, taxonomy, tracking infrastructure (pixels, conversion APIs, UTMs), and pre-launch quality assurance.
• Maintain active oversight of campaign pacing against allocated budgets and key metrics, continuously updating pacing documentation and reallocating spend to maximize results.
• Execute structured testing frameworks covering creative assets, target audiences, bidding strategies, and ad placements, transforming actionable insights into campaign enhancements.
• Manage ongoing budget forecasting, monthly financial reconciliations, and vendor invoice processing.
• Ensure rigorous campaign quality control, brand safety management, and community moderation, strictly adhering to adverse event reporting and escalation workflows.

Regulatory Compliance & Policy Adherence

• Guarantee that all campaigns, targeting tactics, and creative assets comply fully with MLR-approved guidelines, FDA requirements (including ISI and fair balance), data privacy laws, and platform-specific healthcare advertising policies.
• Assemble paid social specifications and documentation for MLR submission, establishing realistic deployment schedules aligned with review cycles.
• Monitor evolving platform regulations regarding privacy, targeting parameters, and health categories, proactively communicating potential risks and mitigation strategies to internal leadership and client stakeholders.

Performance Measurement & Analytics

• Extract platform analytics to generate weekly, monthly, and post-campaign performance reports containing detailed analysis and strategic recommendations.
• Collaborate with analytics teams to establish key performance indicators and measurement frameworks, including brand lift, conversion lift, and third-party attribution models.
• Deliver performance presentations to clients, addressing complex campaign inquiries and providing strategic context.

Cross-Functional Collaboration & Client Engagement

• Act as the principal day-to-day paid social subject matter expert for assigned client accounts.
• Work in tandem with integrated cross-functional teams-including media planning, analytics, strategy, creative, and account management-to deliver cohesive marketing programs.
• Advise creative partners on social-first creative development, technical specs, and channel best practices.
• Nurture vend