Paid Social Lead: Build a High-Impact, Scalable Team

Forbes Advisor; Wilmington (DE); À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

Forbes Advisor is seeking a dynamic Paid Social Lead with deep experience in affiliate marketing on Meta to build the playbook and drive profit at scale across a diverse range of categories.

You will lead a high-performing team of marketers, shape strategy, and partner with global offices to align on goals, optimize campaigns, and surface new opportunities while maintaining a strong data-driven culture and results focus.

Qualifications

• 6+ years of experience of performance marketing on Paid Social platforms, in a data driven environment.
• Overall fluency in using ad serving technologies, platforms, and tools.
• Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions.
• Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
• Experience in Affiliate Marketing and/or LeadGen.
• Ability to build out and lead a high performing team.

Responsabilités

• Define and execute Paid Social marketing strategy roadmap.
• Build a high performing Paid Social team to deliver on strict revenue and profit targets.
• Lead the team to deploy and optimize ad campaigns across paid social platforms, including Meta, TikTok, YouTube and other opportunities as they arise.
• Work with various stakeholders across global offices to align with business goals.
• Discover and surface additional product/services via competitor research that show signs of being promising business opportunities within the paid social affiliate space.
• Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals.
• Design workflows and guides to consistently upskill and improve the Paid Social team.
• Build excellent working relationships with our affiliate partners.
• Work with internal teams to help guide tracking, reporting and automation requirements.
• Work with the Digital Experience team to improve landing page experience and conversion rate via A/B testing.
• Provide regular reporting and updates on strategy roadmap to the Leadership Team.
• Conduct performance reviews and work with direct reports on career development.

Connaissances

Performance marketing

Paid Social

Data-driven

Team leadership

Affiliate Marketing

LeadGen

Description du poste

Forbes Advisor is seeking a dynamic Paid Social Lead with deep experience in affiliate marketing on Meta to build the playbook and drive profit at scale across a diverse range of categories.

You will lead a high-performing team of marketers, shape strategy, and partner with global offices to align on goals, optimize campaigns, and surface new opportunities while maintaining a strong data-driven culture and results focus.