Paid Social Lead

Renuity; Charlotte (NC); On-site; USD 88,000 - 133,000; Full time

Job summary

Join a leading home improvement company as a Paid Social Lead in Charlotte, NC. This role is pivotal in developing and executing paid social media strategies that align with growth goals, including managing and optimizing campaigns while utilizing AI tools for enhanced performance.

Qualifications

• 3–5 years managing Meta ad accounts with proven performance.
• Strategic thinker passionate about experimentation.
• Familiarity with paid social tools and creative testing platforms.

Responsibilities

• Build, manage, and optimize paid social campaigns.
• Leverage AI and creative assets for high-performing ad creatives.
• Analyze and report on campaign performance for continuous improvement.

Skills

Strategic thinking

Data-driven decision-making

Collaboration

Tools

Meta (Facebook/Instagram)

AI tools

Job description

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Renuity is seeking a results-driven Paid Social Lead to develop and execute a high-impact paid social media strategy that directly supports our aggressive growth goals. This role will play a critical part in driving lead generation across all business units by optimizing campaign performance, leveraging AI and creative automation tools, and bringing innovative ideas to life. Based in our Charlotte, NC office, this is a high-visibility position with the opportunity to shape the future of our paid social efforts at scale.

What You’ll Do

• Build, manage, and optimize paid social campaigns with the goal of outperforming leading social lead generation partners across platforms.
• Leverage AI tools and curated visual assets (images/videos) to rapidly test and iterate high-performing ad creatives.
• Streamline ad production workflows using internal resources or third-party platforms to increase efficiency and reduce cost-per-lead.
• Collaborate cross-functionally with creative, analytics, and business unit teams to align paid social efforts with broader marketing and revenue goals.
• Monitor, analyze, and report on campaign performance, applying insights to drive continuous improvement and growth.
  
  

What You’ll Bring

• 3–5 years of hands-on experience managing Meta (Facebook/Instagram) ad accounts, with a strong track record of performance and ROI
• Demonstrated ability to fully own channel strategy, budget, and execution from end to end
• Strategic thinker with a passion for experimentation, data-driven decision-making, and scaling success
• Familiarity with paid social tools, creative testing platforms, and AI-generated content is a plus
• Highly collaborative, self-motivated, and comfortable working in a fast-paced, performance-driven environment
  
  

About Us

Renuity is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country, we operate under the Renuity brand and through a network of trusted regional companies—including Mad City Windows & Baths, Pacific Bath, FHIA Remodeling, Statewide Remodeling, MaxHome, Rite Window, and Closet America.

Backed by private equity and fueled by an ambitious growth strategy, Renuity has expanded rapidly through strategic acquisitions. Today, we’re focused on unifying our brands, streamlining operations, and delivering exceptional service to homeowners nationwide. We’ve already helped hundreds of thousands of customers upgrade their homes with quality products and expert installation—at competitive prices.

At Renuity, you’ll join a dynamic, fast-paced, and collaborative team where your work directly contributes to the company’s success. Our people work closely with executive leadership, embrace innovation, and drive real impact. Whether you’re in the field or at HQ, you’ll be part of shaping the future of home improvement—and building a career you can be proud of.

To learn more, visit www.renuityhome.com.

#RHB

Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [e-mail].

If you have a question regarding your application, please contact [e-mail]

To access Renuity's Privacy Policy, please click here: Privacy Policy

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Construction

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