Paid Social Campaigns Lead

CVSHealth; Woonsocket (RI); Presencial; USD 66.000 - 146.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus program

Comprehensive benefits

Paid time off

Descripción de la vacante

CVS Health is seeking a Manager, Paid Social to lead the execution and optimization of paid social campaigns across major platforms. The role emphasizes audience targeting, first‑party data activation, and collaboration with creative, loyalty, analytics and influencer teams to drive awareness, engagement and conversions.

The ideal candidate is data‑driven with 3–5 years in paid social, social search, and performance marketing, capable of test‑and‑learn strategies and reporting.

Formación

• 3–5 years of experience in paid social media, digital media buying, performance marketing, or social search.
• Hands‑on experience managing campaigns across major social advertising platforms and ad managers.
• Strong analytical, reporting, and campaign optimization skills, with the ability to translate data into actionable insights.

Responsabilidades

• Lead execution and optimization of paid social media campaigns across major platforms.
• Drive campaign performance through testing, analysis, and continuous optimization.
• Develop and activate targeted audience strategies using first‑party and platform data.
• Partner with creative, content, and influencer teams to maximize campaign effectiveness.
• Monitor performance, provide reporting and insights, and manage agency partnerships to achieve business objectives.

Conocimientos

Paid social

Digital media buying

Performance marketing

Social search

Analytics

Audience targeting

A/B testing

Cross-functional collaboration

Educación

Bachelor's degree in Marketing/Advertising/Communications/Business

Herramientas

Facebook Ads Manager

Descripción del empleo

CVS Health is seeking a Manager, Paid Social to lead the execution and optimization of paid social campaigns across major platforms. The role emphasizes audience targeting, first‑party data activation, and collaboration with creative, loyalty, analytics and influencer teams to drive awareness, engagement and conversions.

The ideal candidate is data‑driven with 3–5 years in paid social, social search, and performance marketing, capable of test‑and‑learn strategies and reporting.