Paid Social Growth Lead — Scale Viral Apps

Binary; Los Angeles (CA); Presencial; USD 120.000 - 190.000; Jornada completa

Descripción de la vacante

Binary in Los Angeles seeks a senior paid social marketer to own the end-to-end paid social engine. You will lead media buying across Meta, TikTok, Snap and AppLovin, shape creative strategy, and guide a cross-functional team to improve funnel performance.

You will build a high-volume testing approach, optimize landing pages and offers, and report ROAS to leadership. Strong direct-response instincts and high ownership are essential.

Formación

• 5+ years in paid social or growth marketing with hands-on media buying.
• Managed significant monthly spend with ROAS accountability.
• Deep on Meta and TikTok; Snap, AppLovin or similar a strong plus.
• Scaled acquisition channels profitably — not just maintained them.
• Full-funnel optimization across ads, landing pages and checkout.

Responsabilidades

• Own paid social end-to-end strategy and budget across platforms.
• Lead media buying: account structure, budgeting, bidding, audiences and placements.
• Shape creative strategy—buyer personas, messaging, hooks, scripts and CTAs.
• Brief editors and designers; analyze winners and losers to repeat patterns.
• Build a high-volume testing engine across concepts and variations.
• Manage a multi-discipline team across creative, media buying and video editing.
• Own full-funnel conversion—diagnose landing, offer, checkout and onboarding pages.
• Partner with product, web and lifecycle to close conversion gaps outside ads.
• Use ROAS, CTR, CPA, CPM, CVR and LTV to drive spend and creative decisions.
• Set forecasts, budgets and targets; report performance to leadership.
• Track competitors, trends and emerging formats.
• Shape the roadmap across app portfolio and scale systems and hiring.

Conocimientos

Paid social expertise

ROAS accountability

Meta & TikTok know-how

Channel scaling

Team management

Direct-response instincts

Briefing & creative output

Full-funnel fluency

Data-driven decisions

Cross-functional communication

Campaign portfolio metrics

Herramientas

Meta Ads Manager

TikTok Ads

AppLovin

Descripción del empleo

Binary in Los Angeles seeks a senior paid social marketer to own the end-to-end paid social engine. You will lead media buying across Meta, TikTok, Snap and AppLovin, shape creative strategy, and guide a cross-functional team to improve funnel performance.

You will build a high-volume testing approach, optimize landing pages and offers, and report ROAS to leadership. Strong direct-response instincts and high ownership are essential.