Paid Social Campaign Lead: Global Acquisition (Remote UK)

Classpass; United States; Remote; USD 37,000 - 53,000; Full time

Benefits offered by this job

Remote work (UK)

15-month fixed-term contract

Job summary

Playlist is seeking a hands-on paid social marketer to drive consumer free-trial sign-ups through Meta and TikTok campaigns. Based remotely in the UK, you will join the Acquisition Marketing team reporting to the Senior Manager, Acquisition Marketing.

This is a campaign execution role focused on building, launching, testing and optimising paid social. Responsibilities include managing budgets and pacing, testing audiences and creative assets, collaborating with creative teams, and monitoring

Qualifications

• Around one to two years of hands-on paid social experience.
• Experience building and optimizing campaigns in Meta Ads Manager and TikTok Ads Manager.
• Track record of hitting conversion and cost targets (CPA, CAC, ROAS).
• UK-based, remote work eligibility, and right to work in the UK.

Responsibilities

• Build, launch and optimize Meta and TikTok acquisition campaigns across international markets.
• Manage campaign budgets and pacing, using performance data to improve efficiency.
• Test audiences, creative and approaches; derive next steps from results.
• Collaborate with creative teams to develop and refine advertising assets.
• Monitor conversion performance and acquisition costs, identifying issues and opportunities.

Skills

Paid social

Ad optimization

Budget management

Data analysis

Campaign testing

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Playlist is seeking a hands-on paid social marketer to drive consumer free-trial sign-ups through Meta and TikTok campaigns. Based remotely in the UK, you will join the Acquisition Marketing team reporting to the Senior Manager, Acquisition Marketing.

This is a campaign execution role focused on building, launching, testing and optimising paid social. Responsibilities include managing budgets and pacing, testing audiences and creative assets, collaborating with creative teams, and monitoring