Paid Social Executive, Global Acquisition, 15 month FTC

Classpass; United States; Remote; USD 37,000 - 53,000; Full time

Benefits offered by this job

Remote work (UK)

15-month fixed-term contract

Job summary

Playlist is seeking a hands-on paid social marketer to drive consumer free-trial sign-ups through Meta and TikTok campaigns. Based remotely in the UK, you will join the Acquisition Marketing team reporting to the Senior Manager, Acquisition Marketing.

This is a campaign execution role focused on building, launching, testing and optimising paid social. Responsibilities include managing budgets and pacing, testing audiences and creative assets, collaborating with creative teams, and monitoring

Qualifications

• Around one to two years of hands-on paid social experience.
• Experience building and optimizing campaigns in Meta Ads Manager and TikTok Ads Manager.
• Track record of hitting conversion and cost targets (CPA, CAC, ROAS).
• UK-based, remote work eligibility, and right to work in the UK.

Responsibilities

• Build, launch and optimize Meta and TikTok acquisition campaigns across international markets.
• Manage campaign budgets and pacing, using performance data to improve efficiency.
• Test audiences, creative and approaches; derive next steps from results.
• Collaborate with creative teams to develop and refine advertising assets.
• Monitor conversion performance and acquisition costs, identifying issues and opportunities.

Skills

Paid social

Ad optimization

Budget management

Data analysis

Campaign testing

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Описание: At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful- whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe. Turn great creative into new ClassPass members around the world.

We’re looking for a hands-on paid social marketer to help grow ClassPass through Meta and TikTok campaigns that drive consumer free-trial sign-ups. You’ll join our Acquisition Marketing team, reporting to the Senior Manager, Acquisition Marketing. This is a campaign execution role: building, launching, testing and optimising paid social, not managing organic channels.

Задачи:

Build, launch and optimise Meta and TikTok acquisition campaigns across international markets. Manage campaign budgets and pacing, using performance data to improve acquisition efficiency. Test audiences, creative and campaign approaches, turning results into clear next steps. Work with creative teams to develop and refine advertising assets. Monitor conversion performance and acquisition costs, identifying issues and opportunities.

Требования:

Around one to two years of hands-on paid social experience, agency or in-house. Direct experience building and optimising campaigns in Meta Ads Manager and TikTok Ads Manager. A track record of working towards conversion and cost targets, such as CPA, CAC or ROAS. Confidence taking ownership of day-to-day campaign execution with limited onboarding. Strong attention to detail and an analytical approach to testing and optimisation. Experience with high-spend campaigns, international consumer acquisition, subscription or app businesses, UGC testing or Snapchat Ads would be a plus. A degree is not essential if you have the relevant practical experience.

15-month fixed-term contract, covering maternity leave. Fully remote within the UK, with no required office days. You must be UK-based and have the right to work in the UK.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.