Paid Social Campaign Lead — Meta & TikTok (Freelance)

Phoenix Court Group; New York (NY); Remote; USD 75,768 - 117,096; Part time

Job summary

Sofar Sounds is seeking a freelance role to support Sofar Studios' brand partnerships team in delivering paid social campaigns. You’ll build and QA campaigns across Meta and TikTok, monitor pacing against guaranteed KPIs, and adjust budgets or targeting to prevent under- or over-delivery.

You’ll work with senior leadership on execution and strategy, in a flexible workload environment. Expect hands-on work, fast decision-making, and collaboration with Sales, Content, and Operations.

Qualifications

• 2-3 years of experience with paid social platforms, primarily Meta, with exposure to Google and/or TikTok.
• Experience with guaranteed-delivery campaigns.
• Experience managing multiple concurrent campaigns for different clients/brands.
• Strong analytic capability, with ability to interpret platform data and provide clear insights.
• Excellent communication and teamwork skills.

Responsibilities

• Own end-to-end execution of campaigns across Meta and TikTok, from build to launch, with correct setup of objectives, budgets, targeting, placements, exclusions, and tracking.
• Monitor pacing daily against guaranteed KPIs, flag under- or over-delivery risks early.
• Reallocate budget and adjust targeting/placements in real time to protect guaranteed numbers.
• Maintain QA standards, platform setup checks, and tracking hygiene.
• Keep a live tracker of guaranteed vs. delivered metrics across all campaigns.
• Provide timely performance updates, reporting, and client-facing commentary as required.
• Collaborate with internal teams to ensure integrated delivery.

Skills

Paid social

Campaign management

Analytical skills

Excel/Google Sheets

Communication

Teamwork

Organised

Flexible workload

Job description

Sofar Sounds is seeking a freelance role to support Sofar Studios' brand partnerships team in delivering paid social campaigns. You’ll build and QA campaigns across Meta and TikTok, monitor pacing against guaranteed KPIs, and adjust budgets or targeting to prevent under- or over-delivery.

You’ll work with senior leadership on execution and strategy, in a flexible workload environment. Expect hands-on work, fast decision-making, and collaboration with Sales, Content, and Operations.