Paid Social Account Manager (US)

Internetwork Expert; New York (NY); Hybrid; USD 50,000 - 80,000; Full time

Job summary

A performance marketing agency is seeking a Paid Social Specialist in New York to oversee social media campaigns and collaborate with an international team. The role requires extensive experience in paid social advertising, excellent communication skills, and a passion for digital innovation. Successful candidates will contribute to shaping strategies for US-based clients and enhancing campaign performance across multiple platforms.

Benefits

Competitive salary

24-day PTO per year

401(K) Retirement Plan

Company subsidized healthcare and dental care

Hybrid working arrangement

Structured personal development

Social events calendar

Qualifications

• 2.5-3+ years of experience in paid social advertising, preferably in an agency.
• Experience with platforms like Facebook, Instagram, TikTok, LinkedIn.
• Ability to derive insights from analytics and report performance.

Responsibilities

• Oversee end-to-end setup of paid social campaigns on various platforms.
• Analyze and draw insights from third-party analytics data.
• Develop comprehensive paid social media plans aligned with client KPIs.

Skills

Performance measurement

Campaign planning

Client communication

Data analysis

Tools

Google Analytics

Microsoft Office

Job description

ABOUT THE ROLE

Reporting to the Paid Social Director (based in the UK), you will play an important part in our Paid Social function as a specialist and champion of the channel for our clients. Your experience and role is vital to ensuring that we continue to grow and evolve our Paid Social offering, supporting the Paid Social Director in driving innovation and performance.

This role will focus exclusively on servicing our US-based clients. You will, however, work closely with the rest of the Paid Media team, who are primarily located in the UK. This means you’ll be collaborating across time zones, ensuring smooth communication and alignment with UK colleagues while driving forward campaigns and strategy tailored to the US market. The ability to manage cross-regional coordination effectively is key.

The position requires strong knowledge and experience in liaising directly with clients, as well as in planning and managing digital strategy and campaigns across a range of social media platforms, including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X and Reddit.

RESPONSIBILITIES

• Responsible for overseeing end-to-end setup of paid social campaigns across all the relevant social platforms (and working with junior team members to assist them with this task as necessary). Comfortable using advanced features such as bid rules and third-party optimization/creative/measurement tools to achieve results for clients.
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account to ensure campaigns are set up according to defined best practice standards.
• Analyze and draw insight from third-party analytics data.
• Develop comprehensive paid social media plans (plus supporting materials) that align with clients’ objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats, etc.) and present these both internally and externally.
• Support the education of internal and external stakeholders (including clients) on the Paid Social landscape, including the various formats and campaign types we offer at SINE.
• Communicating social updates and recommendations to key stakeholders in a clear and concise manner.
• Contribute to scope development and oversee the onboarding/creation of new accounts, while liaising with clients on asset requirements and managing timelines and deliverables.
• Collaborate with the wider Paid Social team to ensure SINE remains at the forefront of Paid Social trends, new platform features, and ad formats, applying a consistent test-and-learn approach across your clients.
• Demonstrate a deep understanding of media and technology developments that influence your clients’ businesses. Identify opportunities to test and innovate in the paid social space, present these opportunities to stakeholders, and secure client buy-in.
• Work with Executives/Senior Executives to produce detailed and accurate weekly/monthly campaign performance reports that deliver actionable and valuable insights to clients. Identify trends and recommend actions on-platform to capitalize on or mitigate these trends as needed. Work with junior team members to ensure commentary standards remain consistent. Lead client calls to present results as required.
• Support relevant Campaign/Account Directors on client Quarterly Business Reviews, Post-Campaign Analysis, and strategy sessions by providing key insights on campaign performance and recommendations for future Paid Social activity.
• Oversee all budget activity related to Paid Social on your accounts, including budget recommendations, pacing, and billing.
• Ensure best practices are applied across accounts, while also challenging and evolving these practices to meet industry standards and foster innovation.
• Regularly conduct channel audits to support new business efforts and drive results.

ABOUT YOU

As part of our dynamic, lively and fast-growing US team, you’ll need to demonstrate the following:

• 2.5 - 3+ years of experience in paid social advertising – agency experience preferred
• Experience working with most paid social platforms, including Facebook, Instagram, Twitter, TikTok, Pinterest, Snapchat, and LinkedIn’s ad platforms (not required to have worked on all, but should have a solid understanding of how each is planned)
• Skilled in performance measurement and deriving key insights from in-platform reporting and other analytics platforms (e.g., GA4) to identify strategic opportunities
• Proven experience in full-funnel campaign planning and management, with an understanding of the broader media mix
• A mature mindset and the ability to take initiative
• Confident communicator with clients and internal teams
• Strong desire for learning and passion for self-development, particularly across digital channels and platforms
• Excellent attention to detail in all aspects of your work
• Strong interpersonal, verbal, and written communication skills, with the ability to present complex information in a clear and client-friendly manner
• Proven practical knowledge of Google Drive and/or Microsoft Office applications, especially Sheets/Excel and Google Slides/PowerPoint
• Ability to thrive under pressure and meet tight deadlines
• Comfortable working across multiple time zones and collaborating with international teams to ensure consistent communication and workflow alignment

BENEFITS

• A competitive salary between $50,000 - $80,000, commensurate with experience.
• 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
• 3pm finish on a Friday
• Access to 401(K) Retirement Plan
• Access to Company subsidised healthcare and dental care
• Hybrid working and working from home equipment allowance
• Occasional free tickets to live events
• Structured personal development, a customised training program and opportunities to attend industry conferences
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.

LOCATION

Our New York office is based in the heart of Time Square. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays.

ABOUT US

SINE Digital is the pre-eminent disruptive performance marketing agency with offices in London's West End and New York. We connect people to the experiences they love through designing and delivering cutting-edge digital solutions for some of the biggest names in live entertainment, fashion and e-commerce. Our data-driven expertise in strategic digital marketing consultancy and digital marketing insight is built on years of commercial experience. We prioritise our people and are committed to fostering an exceptional work environment and positive company culture. Together, we’ve shaped a company that consistently breaks the mould and strives for excellence.

Today, SINE Digital stands as a collective of fun, passionate, and curious disruptors dedicated to making a mark on the brands and people we work with every day.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at [e-mail] — we’re here to ensure you have what you need to show up as your best self.